I work at an SEO agency currently looking to recruit and train copywriters: the problem is we have no idea what eBooks or courses to provide to them for training. We're looking for cutting edge resources that top the market, and are readily available? Does anyone know of resources like that? English preferred.
You can find some relevant info in other threads: https://forums.digitalpoint.com/thr...e-to-learn-copywriting.2837720/#post-19628800 https://forums.digitalpoint.com/threads/starting-in-copywriting.2856969/#post-19627590 There are a lot of good courses & books out there and some have been around a while. I recommend you look at works by the greats in the field. Hopkins, Bob Bly, Gary Halbert, John Carlton, and Michael Masterson are a few.
This seems like a helpful resource space. I would like to add that the devil is in the detail and using a writing tool to just proofread any content before sending it across to the client.