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What is the best Book or Course to learn Copywriting ?

Discussion in 'Copywriting' started by Patrick V.Fisher, Jun 25, 2018.

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  1. #1
    Hello Dear,
    I want to learn The art of Copywriting , Please can you recommend for me an Ebook or Course for a beginner ?
    Thanks in Advance .
    SEMrush
     
    Patrick V.Fisher, Jun 25, 2018 IP
    SEMrush
  2. joseph350

    joseph350 Member

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    #2
    You can try "The Copywriter's Handbook".
     
    joseph350, Oct 18, 2018 IP
  3. JoeSpirit

    JoeSpirit Active Member

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    #3
    My Life in Advertising/Scientific Advertising by Hopkins
    influence by Robert B Cialdini
    The Gary Halbert Letters
    Rebel Rant newsletter by John Carlton
    Kick-Ass Copywriting Secrets Of A Marketing Rebel by John Carlton
    The Copywriter's Roundtable newsletter by John Forde
    American Writer's And Artist's Institute copywriting course
    Ready, Fire, Aim by Michael Masterson
     
    JoeSpirit, Oct 18, 2018 IP
  4. beatpavel

    beatpavel Peon

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    #4
    For technical copywriting, I would suggest Handbook of Technical Writing by Gerald J. Alred
    It has many useful tips on articles structure organization, on how to write about complicated things and how to check finished texts.
    The book could be useful for any software or Apps developing projects.
     
    beatpavel, Nov 10, 2018 IP
  5. Spoiltdiva

    Spoiltdiva Prominent Member

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    #5
    I would recommend "A beginner's guide on how not to get banned".
     
    Spoiltdiva, Nov 11, 2018 IP
  6. Content Development Pros

    Content Development Pros Peon

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    #6
    A friend of mine is a web content writer, he referred me these books to learn copywriting:
    • D&ad copy book
    • Words That Sell
    • Wired for Story
    • Read Me
    • The Idea Writers
     
    Content Development Pros, Nov 13, 2018 IP
  7. JoeSpirit

    JoeSpirit Active Member

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    #7
    I agree that the tools we use are constantly changing. But the basic techniques remain steady. To be a good copywriter requires only that you learn the buying psych. Develop the ability to influence emotions to make the purchase and the skill to stimulate justification for the purchase.

    Get that right and get your message in front of the right eyeballs and I believe it really doesn't matter in what form you present your message.
     
    JoeSpirit, Nov 22, 2018 IP