Why is there a need for peel & stick?

Discussion in 'Google AdWords' started by wizardcrawler, Mar 3, 2008.

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  1. #1
    Hi, any recommendation for adwords ebook?
     
    wizardcrawler, Mar 3, 2008 IP
  2. Danielz

    Danielz Peon

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    #2
    I love Perry Marshall's book. It is a very good book for beginners..
     
    Danielz, Mar 3, 2008 IP
  3. CustardMite

    CustardMite Peon

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    #3
    Not sure that I agree with the technique, but I believe that you are supposed to remove keywords 'that perform differently' from an Adgroup, and place them in a new Adgroup, because they should have their own adverts.

    Or something...

    But if you've grouped your keywords into sensible Adgroups to begin with, it seems pointless...

    Perry Marshall's book is very outdated - a few years ago it was the best guide there was, but there are plenty more now, and most take into account all the changes to Adwords over the last few years. Try this one, for example (it's mine, and completely free!).

    http://www.epiphanysolutions.co.uk/google-adwords/
     
    CustardMite, Mar 3, 2008 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    GuyFromChicago, Mar 3, 2008 IP
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