The Unofficial DP Winter '06 Affiliate Noob's Challenge thread

blinxdk Peon

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#341

jimboot said:

I've been getting a lot of really good advice on another forum (Sorry DP!) of folks who do this for a living.
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Wanna share?

blinxdk, Mar 27, 2006 IP

amnezia Peon

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#342

Cyclops said:

I think you will find that using Adwords for web hosting will be too expensive, it's a very competitive market.
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it is pricey but it pays well, $60 a pop. I have tried to target specific niche keywords which will hopefully have a high conversion rate but which arent too saturated with other advertisers. Anyway it is all part of the learning...

amnezia, Mar 27, 2006 IP

jimboot Active Member

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#343

blinxdk said:

Wanna share?
Click to expand...

Not sure what the protocol is linking to another forum. You can PM if you like.
jim

jimboot, Mar 27, 2006 IP

jimboot Active Member

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#344

Cyclops tells me it's cool to post the link so here it is

www.ewealth.com

jimboot, Mar 27, 2006 IP

tomzx Peon

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#345

jimboot said:

Cyclops tells me it's cool to post the link so here it is

www.ewealth.com
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Any particular threads you'd like to point out?

tomzx, Mar 27, 2006 IP

Cyclops sensei

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#346

Start in the...... PPC / Search Engine Marketing Corner...and work your way around from there, at least that's what I intend to do.
We can always bring anything good we find back over here.

Thanks for the heads up JIm .

Cyclops, Mar 27, 2006 IP

jimboot Active Member

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#347

No worries,
I find the 'chilling out' and the program announcements pretty good. ALso because I am only doing CB products I look at that forum a bit as well.

jimboot, Mar 27, 2006 IP

Mister Tut Guest

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#348

Ugh, Jim. I had that same "content won't stay turned off" issue today.

I'm going to be triple checking that from now on, let me tell you

Mister Tut, Mar 27, 2006 IP

sunchy Active Member

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#349

jimboot said:

Up until last week I was not bidding anymore than 7 cents US and my best campaign was generating 20usd /day for 2.8 us cents/day.

I now have a campaign running that is costing me 20 cents US /click but my CTR is 16%! I have had two sales so far = $35USD and my costs have been $5.92 .

I want to make at least 100% profit on a product but I aim for 300%.

I've been getting a lot of really good advice on another forum (Sorry DP!) of folks who do this for a living.

I have 3 products at the moment that I have had sales from that I think have potential. If I can achieve at least 2 sales a day from these products then my revenue will be around $100US with costs of around $18US.

I also pay attention to conversion claims for the product. If they are not achieved I hunt down the merchant and ask them why. This has helped improve at least one campaign.

Jim
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very nice Jim...
and what is name for that other forum???
I am interested

sunchy, Mar 27, 2006 IP

amnezia Peon

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#350

Hit my first sale today, just two days after launching my campaigns.

32 clicks @ $1.73 resulted in one sale giving me a commission of $21.24 so thats a tidy profit of $19.51.

Could be a fluke but still im pretty pleased so far.

amnezia, Mar 28, 2006 IP

jimboot Active Member

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#351

sunchy said:

very nice Jim...
and what is name for that other forum???
I am interested
Click to expand...

Posted above

jimboot, Mar 28, 2006 IP

sunchy Active Member

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#352

jimboot said:

Posted above
Click to expand...

Thanks Jim

sunchy, Mar 29, 2006 IP

jocs Peon

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#353

Great thread! (it took me 3 days to read this pages!)

Found http://www.cbengine.com on ewealth.com (thx jim),

Today(Mar 29th 2006), 01:08 PM
Miles Baker Miles Baker (Moderator) Wrote:
Very cool ClickBank resource. Very cool ClickBank resource.
I just stumbled across the mother of all ClickBank resource sites www.cbengine.com

The domain is registered in Boise Idaho (ClickBank Headquarters) so I assume they must have close ties. Especially since they started collecting data back in 2004 directly from ClickBank.
Click to expand...

jocs, Mar 29, 2006 IP

Mister Tut Guest

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#354

Yeah, I saw that post, and I've spent some time today looking at cbengine. Undecided at the moment.

Mister Tut, Mar 29, 2006 IP

jimboot Active Member

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#355

Mister Tut said:

Yeah, I saw that post, and I've spent some time today looking at cbengine. Undecided at the moment.
Click to expand...

Just started the 14 day free trial

jimboot, Mar 29, 2006 IP

sunchy Active Member

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#356

jimboot said:

Just started the 14 day free trial
Click to expand...

and what you say about?
Good or Bad

sunchy, Mar 29, 2006 IP

jocs Peon

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#357

Found here http://searchenginewatch.com/searchday/article.php/3396681, nice read, old but interesting.

Creating Compelling Search Engine Ads and Landing Pages
By Shari Thurow, Guest Writer
August 18, 2004

Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.

A special report from the Search Engine Strategies Conference, New York City.

Search engine advertising presents many challenges. First, advertisers need to purchase the most relevant keyword phrases. Second, ads must be written to compel consumers to click on the ads. Third, the ads and the keyword buys need to generate clicks from qualified buyers. Advertisers don't want their search engine advertising campaigns to generate unqualified traffic, costing them money and offering no hope of conversion. Additionally, ads must comply with the search engines' editorial standards -- a lot of work for what appears to be a simple ad campaign.

Assuming search engine ads do reach the right audience, the landing pages you display are an essential component to help you convert browsers into buyers. In this Search Engine Strategies session, a panel of experts discussed ways to get the right clicks from search engine ads and to design landing pages that convert.

Creating compelling search engine ads

"For sponsored search ads, you have 1.8 seconds and one glance to convince searchers to click on an ad," said Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc. "Once searchers arrive on your landing pages, you have 13.2 seconds to convince visitors that they are on the right site."

Hotchkiss divides searchers into researchers and buyers. Researchers can be qualified leads. After researchers gather enough data about the range of products and services that many sites offer, they might return to your site to make the final purchase. Buyers have a shorter timetable. They are more likely to make a purchase or inquiry at the time of the search.

Both researchers and buyers look for the same characteristics in a search engine ad, including:

Query term in the title and description

Product information (features, comparisons)

Trusted brands and vendors

Trusted URLs

Researchers and buyers are different in that researchers are looking for trusted sources of information, such as product reviews from trusted sources of information, and buyers are looking for value-added features, such as discounts and free shipping.

"B2B or B2C, you must know your audience," said Misty Locke, President of Range Online Media. "Do your research. Who are you speaking to? Who do you want to speak to? Know your client and take that across the board from keywords, creatives and the site. Deliver the message and content that works best for your audience."

Effective landing pages

With B2C (business-to-consumer) landing pages, product photos and prices are a must. End users need to view the product they might be purchasing and its features. Sizes, color options, availability, and shipping rates are components of landing pages that should be measured and tested. Seeing trusted brands in both the ad and the landing page can also lead to higher conversions.

With B2B (business-to-business) landing pages, advertisers often cannot specify a price for a service. For B2B landing pages, the panel made the following recommendations:

Instead of a specified price, use a price range. End users who cannot meet the minimum price requirement are filtered out early in the sales process.

Create an added value, such as a 10% discount, a free gift, or an additional service offer (purchase one service and get another service for half price).

However, researchers tend to value price comparisons more than query words. Buyers value a clean, professional layout and conversion paths more than researchers do.

Since buyers are more likely to make a purchase at the time of an ad view, a clear and concise clickstream carries considerable weight. "When deciding your perfect mix, always remember the 30% rule," said Locke. "With every click your customer has to take to find their have the potential to lose 30% of your sales."

Testing ads and landing pages

In order to measure the effectiveness of both ads and landing pages, all panelists gave the same advice: test test test. A/B testing is one of the best ways to measure conversion rates.

Panelists recommended comparing only one variable at a time. Do not A/B test both an ad and a landing page at the same time. Measure the effectiveness of query words in an ad, for example, with the same landing page. Once the ad copy has been finalized, then measure the effectiveness of different landing page design, copy, and features with the appropriate ads.

"This is not an overnight process or skill," Locke concluded. "At times the number of keywords, the varying CPC's, the creative and the variety of landing pages can be overwhelming and overthought."

Always know the variables you are testing before you begin an advertising campaign, have a clear idea of how you are going to measure the success (number of clicks, positioning, clickstream), and always have a control group for comparison. With careful testing and analysis, site owners can create and maintain successful search advertising campaigns.
Click to expand...

jocs, Mar 30, 2006 IP

Mister Tut likes this.

alext Active Member

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#358

jocs said:

Found here http://searchenginewatch.com/searchday/article.php/3396681, nice read, old but interesting.
Click to expand...

Good find! Thanks.

alext, Mar 30, 2006 IP

jocs Peon

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#359

Here in DP found this: http://store.exactseek.com/my-articles.html, a non PPC advertising, where you can purchase a keyword.

The number of Featured Listings available for any keyword or phrase is limited to 30 to maximize YOUR listing's visibility
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anyone tried?

jocs, Mar 30, 2006 IP

alext Active Member

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#360

jocs said:

Here in DP found this: http://store.exactseek.com/my-articles.html, a non PPC advertising, where you can purchase a keyword.

anyone tried?
Click to expand...

I have never used this service, but browsing the ToS:

2.2 - The fee for consideration of a Featured Listing is NON-REFUNDABLE and DOES NOT GUARANTEE THAT YOUR SITE WILL BE INCLUDED.

2.3 - The fee for consideration WILL NOT BE REFUNDED if your site is rejected due to content.

2.4 - The number of Featured Listings allowed for any given Keyword or Keyword Phrase is limited and therefore the selection of a particular Keyword or Keyword Phrase may not be available. Your fee WILL NOT BE REFUNDED if the Keyword or Keyword Phrase you selected is not available. However, you may select a different one.

3.3 - ExactSeek reserves the right to consider other criteria for accepting or rejecting a site.
Click to expand...

Also the list of 170+ "Search Engines" seems to mostly contain directories and other sites. This seems more like a directory listing service rather than anything else.

alext, Mar 30, 2006 IP

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The Unofficial DP Winter '06 Affiliate Noob's Challenge thread

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