It's been confirmed a while ago. http://www.imdb.com/name/nm0271326/bio I think that he probably is getting a lot of return visitors to this site because he wouldn't need to pay $100/ a month for hosting fees for just 200 visitors. He's probably spent a fortune on those celebrity endorsements without any return to show for it. I think if he opened up his site a little bit so that the search engines could actually crawl it and started using seo friendly URL's (.html) the site would get at least 3 or 4 thousand extra vistors a day in just a few months and possibly 10 or 20 thousand by the end of the year with the marketing campaign he has already done. That's how these big communities are making huge profits from adsense revenue.