Passing the search term/bidded keyword to destination page

Hi there,
I've desperately searched anywhere I could, found some ppl with the same problem but couldn't find any answer.

To set up a custom tracking, I need to get the search term (on the fly using a script) a user searched to get to my site when they click on my sponsored search listing. (I only use search and not the content network)

For the script on my page I have no problem as I can write the code but I don't know how to force Google to pass the search term or the keyword I've bidded on which caused the click to my destination page as a querystring.

Any idea ?
Thank you all

 

If I remember right, you have a couple of options here. First, you can use dynamic keyword insertion to add the searched keyword to the destination URL. To do this, make your destination URL something like www.example.com?keyword={keyword:}

The second option, is to grab the search term from the referring URL as Google passes this value just as you would receive it if the visitor came from an organic listing.

 

the easiest way is to attach the following to the end of your URL ?keyword={keyword}

Example
yoursite.com?keyword={keyword}

then when someone searches google for "widget" your url will look like this
yoursite.com?keyword=widget

 

Thanks a lot,
Now my assumption is that {keyword} returns the searched term, so is there any way I can return the keyword I've bidded on ?

As an example if I bid on "ppc campaign" and someone search on "google ppc campaign" my listing will show up and if someone clicks I'll get blahblah.com?keyword=google%20ppc%20campaign , so is there any parameter so that I get keyword=ppc%20campaign ?

This way I know exactly which keyword I've chosen, drove traffic to my site.

Is there any way to do that?

[EDIT] I just found http://forums.digitalpoint.com/showthread.php?t=261752 which says {keyword} is exactly what I'm looking for!

Thanks everybody

 

Here is how i would do it.

1. open adwords editor and copy all the keywords
2. paste the list into an excel sheet
3. append the ?kw={keyword} to the end of each url
4. concatenate the original keyword to the end of that with &okw=yourkw

then you can compare the real term with the bid term by using a static keyword parameter and a dynamic keyword parameter

Example final result
YourCampaign//YourAdgroup//YourKeyword

yourURL.com/?kw={keyword}&okw=YourKeyword

 

Thanks, but in the DKI help http://adwords.google.com/support/bin/answer.py?answer=74996&topic=12396
it seems that {keyword} returns the keyword I have bid on and not the search term!
Honestly I'm confused!

I've seen both of them in yahoo sponsored result destination URLs but not Google Adwords.

 

Thanks for clarifying that the {keyword} value returns the keyword you bid on. I was unsure of that point. As I mentioned above, however, you can still grab the actual search term from the referring URL.