Google added a new paid feature to a Google Maps search results. Highlighted Sponsored Tag. ---------------------- The yellow tag and highlighted line underneath business listings are a new advertising product called Google Tags. They allow business owners to promote important aspects of their businesses, helpng users make decisions on where to go. Tags do not affect the rank of search results; they simply add more information to a listing when it appears in search results. Control your budget with a $25/ month flat fee To activate tags, create a Google Places account if you're new to Google Places. Enter your business information, then verify that you're the business owner. Visit your Google Places dashboard to activate tags. Promote your business with Google Tags. 30 day free trial ---------------------- Source: http://google.com/support/places/bin/answer.py?answer=183288 After I added this tag to my Local Business Listing it raised visitor to 15% a day. Not bad.