Multiple KeyWords One Ad Question.

Discussion in 'Google AdWords' started by dryben, Jun 22, 2007.

  1. #1
    I am trying to set up one ad for multiple keywords and cannot figure it out.

    Here is an example. If our keywords are celebrity names, based upon the celebrity name that would always be the first line of the ad.

    Example(Tom Cruise was the search in Google):
    Tom Cruise
    Read Bios, See Photos, Browse Movie
    Titles & More at AOL® Moviefone
    Moviefone.com


    Example(Julia RObertswas the search in Google:
    Julia RObers
    Read Bios, See Photos, Browse Movie
    Titles & More at AOL® Moviefone
    Moviefone.com


    How do i set this up in Adwords.
     
    dryben, Jun 22, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Enter all your keywords and make the ad title {KeyWord:default text}

    Replace default text with the text you want shown if the keyword from your ad group is not.

    See AdWords Dynamic Keyword Insertion Guide for more info.
     
    GuyFromChicago, Jun 22, 2007 IP
  3. luke86

    luke86 Peon

    Messages:
    71
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Not bad, this is helpful as I am looking to expand into using Google Adwords. Thanks for the tip!

    Luke
     
    luke86, Jun 22, 2007 IP
  4. BeauCreative

    BeauCreative Peon

    Messages:
    12
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Like GuyFromChicago said, you can do that with dynamic keyword insertion.

    If you have the time though, you should really work on breaking your keywords into ad groups and manually writing ads for them. You will almost always get better performance from a campaign like that than you will from a catch-all campaign.
     
    BeauCreative, Jun 22, 2007 IP