Methods of driving traffic

Discussion in 'General Marketing' started by mugshot, Apr 13, 2006.

  1. #1
    Hi this is my first post in the forum :D

    So firstly HELLO TO ALL

    So you have built a website and now you want to get people to visit your site….after all a site with no visitors is not worth the work put in. In this article we will talk about two different ways on getting traffic (visitors) to your brand new, super duper, web page.

    One form of promotion I would suggest is to write a press release. There are many free press release services on the Internet that will distribute your press release for you. The better the press release, the more coverage you are likely to get. To write a good press release follow my guidelines below

    · Start with an attention grabbing headline

    · Write a short paragraph to entice the audience to read on

    · Write your main information aimed towards the media, this is not a sales pitch. Press releases using the words you, me, I, will likely be refused. Facts are all they want to read, not assumptions.

    · Beware of jargon and avoid using the exclamation mark where possible

    · Integrate your web address into the press release where possible

    · Use your end paragraph as a short description about your company, products, services and company history. This is called a boiler plate.

    Another form of promotion is writing articles, I know you are probably thinking what does this have to do with promotion and marketing. You will be surprised to learn that writing articles is one of the best ways of gaining free site promotion and also gain credibility in your business area. Take this article you are reading now, I have wrote this article and submitted it to http://ezinearticles.com/ a free article site. Anyone can view my articles at ezinearticles and f they like it they can publish it to their website. By publishing it they have agreed to include my biography, or signature as it is sometimes known, this is the small paragraph at the bottom about myself, the author. Within the biography you will include a link to your own web site, so the more people that publish your articles the more free advertising you are getting. To write a good article follow my guidelines below

    · Only use original content, do not copy someone else’s work and pass it of as your own

    · Do not use promotional information in your article, this is an article not a press release or sales pitch

    · If you’re selling products as an affiliate you cannot use
    your affiliate link in an article

    So there you have it, two great forms of free promotion that will gain you free linkbacks for SEO purposes and free advertising to your site.
     
    mugshot, Apr 13, 2006 IP
  2. sebastya

    sebastya Well-Known Member

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    #2
    OR you can pay for traffic :)
     
    sebastya, Apr 13, 2006 IP
  3. boohlick

    boohlick Banned

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    #3
    Optimize your site to Search Engines ;)
     
    boohlick, Apr 13, 2006 IP
  4. coathanger007

    coathanger007 Well-Known Member

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    #4
    Loads of stuff you can do. I've written an article here:
    thefreewareforum.com/index.php?showtopic=15
     
    coathanger007, Apr 13, 2006 IP
  5. necromanc

    necromanc Peon

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    #5
    You forgot to give some examples.
     
    necromanc, Jul 16, 2006 IP
  6. srdjan

    srdjan Peon

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    #6
    srdjan, Jul 17, 2006 IP
  7. infonote

    infonote Well-Known Member

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    #7
    If you manage to get on frontpage of Digg
     
    infonote, Jul 17, 2006 IP
  8. sam1

    sam1 Active Member

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    #8
    All these tricks have already been discussed!!
     
    sam1, Jul 17, 2006 IP
  9. jhmattern

    jhmattern Illustrious Member

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    #9
    The press release tips are just the same stuff PRweb tells you for the most part. And a few changes to that:

    1. When you add your URL, do it sparingly, but do it early on. Don't just cram it in there as much as possible. No quicker way to tick off the media as they're trying to read the "news" in it.

    2. The most important thing isn't a catchy headline... not at all. The MOST important thing is making sure you ACTUALLY HAVE SOMETHING NEWSWORTHY to talk about.... that's the #1 mistake. As for the headline, worry less about it being "catchy" and more about it telling the reader exactly what your news is. If the news is good, believe me, they'll read further. Try to be flashy, and they'll ignore you. Members of the media aren't idiots. Hype won't get you far.

    3. Your "short paragraph" isn't just to entice someone to read on. You'd better answer Who, What, When, Where, and Why in there.

    Jenn
     
    jhmattern, Jul 17, 2006 IP