Matching a large variety of keywords via common prefix?

Discussion in 'Google AdWords' started by CKelvin, Dec 6, 2007.

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  1. #1
    Hello,

    I need to create AdWords ads for a large set of keywords that are part numbers. Doing it directly, ad by ad, is not feasible since total number of keywords is simply gigantic. However, part numbers share the same prefixes. So, just an example, prefix ABCD may cover thousand of parts with string ABCDXXXX.

    Is it any way I can create AdWords ad with common prefix keyword and “wildcard” (or something) after that? Does anyone know the trick?

    Please advise.

    Thank you,
    CKelvin
     
    CKelvin, Dec 6, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    GuyFromChicago, Dec 6, 2007 IP
  3. CKelvin

    CKelvin Active Member

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    #3
    Thank you, but can you be a bit more specific? I’m not sure how it can work with a partial match:confused: I mean -- when a person searches for, say, “ABCD1234” and I have just “ABCD” as a prefix in my keyword settings.
     
    CKelvin, Dec 6, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    What if you just dropped the prefix?

    Enter your part numbers as keywords and have the ad(s) look like;

    {keyword:Default Text}
    We have {keyword:default text} in
    stock. Fast shipping!

    or something like that.

    Edit/Add - you could also use adwords editor without DKI and create "static" ads for each product number. Build it all in excel and upload.
     
    GuyFromChicago, Dec 6, 2007 IP
  5. CKelvin

    CKelvin Active Member

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    #5
    Well, that’s the whole point – not dropping the prefix since it can be thousands of parts behind every prefix. At the moment I need to create a campaign for about 2 Million keywords and I can do it with 10,000 – 15,000 prefixes, which is doable. Any direct way of loading 2 Million ads becomes simply not feasible, and besides I think Google sets restriction of about 20,000 keywords per account.

    Unless you know how to upload millions of ads into AdWords system? It can solve the problem too.
     
    CKelvin, Dec 6, 2007 IP