How to make your keyword show up in your ad title

What is the code you need to use so your keyword shows up in the ad title or ad body?

 

{KeyWord:alternate text}

 

You can use Dynamic Keyword Insertion (as Flip says), but this won't count towards your Quality Score.

If at all possible, you want to put your keywords into very small adgroups, with the keyword in the title (or, if you use DKI, as the alternate text).

This tells Adwords that your advert is relevant, and so your QS will improve, giving you cheaper clicks.

 

A DP user did a nice write up on dynamic keyword insertion for AdWords you may want to check out.

 

DKI helps a lot with Quality Score as you burst your CTR%, but it may hurt your ROI %.

 

My understanding is that when calculating your Quality Score, the default term is used. I've never seen my QS improve directly from using DKI, though as (I think) you say, it can have a very positive impact on your clickthrough rate, and improve your QS that way...

Don't see how it can hurt your ROI - can you elaborate?

 

I will go with the post from the DP with dynamic kw insertion. I think this what hawksrnm1 asked.