ok, call me stupid because I know have read about this before so I am hoping someone can just point me back to it since I cant seem to find again. I am looking for a way to track what a user searches when they click on one of my ads in adwords. I know it has something to do with using the {KEYWORD} somewhere in the URL or something like that. In case you are confused, if someone searches for "great big widget 1" and then clicks on one of my adds that was displayed because of broad match, I want to be able to track exactly what they typed into the search so as to better manage that campaign and make sure I am not missing any other "gold mine" terms. Can anyone help me out?
regarding the {keyword} take a look in this post that I did yesterday: http://forums.digitalpoint.com/showthread.php?t=183696#11 but before using this, use AdWords' conversion code - it is better as you do not need to implement any code in your site to manage it: https://adwords.google.com/select/convtracking
You can also process the referrer string and pull the query out of there as well. Doesn't work 100% of the time because sometimes the query string does not get sent, but you can get some good data.