Ah its such a relief. This has never happened before. Google has become better or what? I used to get good traffic to my blog, but the pay-per-click was something like 0.15$ so what I did was change the theme and place the ad in a different place, well well what do you know, the pay-per-click went up!!
Thats awesome , Playing around with ad units and colours based on site content and design has increased my revenues almost 3 - 4 times
thats nice share with us what changes you have made because there are many people there pay per click low
There used to be a horizontal ad close to text (I thought this would increase CTR), I replaced it with a vertical one and kept it on the RHS and put some text boxes next to it. This is the image of the blog (before) http://www.untwistedvortex.com/wp-content/uploads/2007/10/tech36.gif I changed the whole theme, placement et cetera and that made all the difference.
Have good contents on your blog, it will improve ranking and traffic. PPC revenue will improve automatic
now you know why we had very detailed and very extensive threads already a LOOOOOONG time ago in this forum about adsense optimization ..... threads like below and many others that a DP SEARCH would reveal. http://forums.digitalpoint.com/showthread.php?t=228283 http://forums.digitalpoint.com/showthread.php?t=237454 http://forums.digitalpoint.com/showthread.php?t=178570
It is great to note that you got more cpc by merely changing the theme and ad placement. Didn't you change the niche?
i started using blue links and it actually helped... it is good to match your theme colors too but not to the point where it blends in too well.
i worked on keywords... i think DUI lawyers keyowrd giving nice PPC in google... check out to use these keyword contents.