DKI Dynamic Keywords Insertion - Beyond the basics

Discussion in 'Google AdWords' started by jahzion, Sep 1, 2008.

  1. #1
    Hello Guys,

    Some help would be very appreciated here..

    Well, as you know, with dynamic keywords insertion, if i choose a keyword (le'ts say "boking hotels" and i put in the ad headline the string {KEYWORD:Booking Rooms} we can have dynamic headlines in CAPS in google ads showing either the keyword in caps (BOOKING HOTELS) either the text i put after the keyword not in caps (Bookings Rooms), in case the keyword is too long to be published, more then 25 characters.

    Well, i have seen ads of some of my competitors, showing in caps a keyword different fron the keyword i searched for in google when the ad appeared.

    For example:

    I search for: hotels in madrid
    and i find: SPANISH RESERVATIONS, in caps

    Anybody knows hot this is possible?

    Bless,

    Jahzion
     
    jahzion, Sep 1, 2008 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #2
    They are not using DKI.
     
    GuyFromChicago, Sep 2, 2008 IP
  3. robertpriolo

    robertpriolo Peon

    Messages:
    1,859
    Likes Received:
    30
    Best Answers:
    0
    Trophy Points:
    0
    #3

    they created a static ad instead of a dynamic ad
     
    robertpriolo, Sep 2, 2008 IP
  4. jahzion

    jahzion Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Hello Spirit Healer, need some bless here lol...

    1st of all, thank you for the answer,

    i think that the published is using DKI because google wouldl never allow somebody to write a caps headline....

    anyway, also, this techique doesnt appears to violate any policy
    as I know that the person using this kind of ads is well followed by an
    adwords account manager from google, and he would never ever had
    allowed that... (you know that after you begin to spend a lot per
    month in ads you are helped by an accont manager from google...)

    i will try to reproduce the ad with different keywords here..

    let's say i wrote in google: arabian booking near the sea

    i see an ad:

    ARABIA HOTEL RESERVATIONS
    Book at bla bla....
    And bla bla...
    wwww.blablabla.com

    which would have never be accepted from google if the publisher would
    have just written down this phrase in caps text and inside the ad
    headline, this is without any doubt a result of a {KEYWORD:xxxxxxxxx},
    but it is not targeting the exact keyword you write on google organic,
    it targets another keyword..

    Maybe a relative keyword? Is there any
    way to target with DKI a single keyword and insert relative keywords
    without allowing those keywords to be placed in the DKI headline and
    to make adwordbot showing only one keyword with DKI?

    This MUST BE POSSIBLE, since there are guys doing that...

    Thank you for your kindess and to help me discussing this interesting
    matter.

    Bless,

    Jahzion
     
    jahzion, Sep 2, 2008 IP
  5. jahzion

    jahzion Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Hello Robert...

    what you mean with this, they created a static ad with CAPS headline?????

    I red google policies and this seems not to be possible..

    you know if this is possible or how to do this?
     
    jahzion, Sep 2, 2008 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Search ads can go live immediately without any human review. Once the ad is noticed/caught it will be deactivated.
     
    GuyFromChicago, Sep 2, 2008 IP
  7. bryanw

    bryanw Peon

    Messages:
    197
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Ads should be reviewed automatically by bots, right?

    I tried to write those ads in adwords editor, but can't go through.
     
    bryanw, Sep 2, 2008 IP
  8. jahzion

    jahzion Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #8
    exactly, i was assuming that, i didnt think that i had to specify here that google adwords webpages and adwords editor dont accept caps headlines..

    so, UP UP UP,

    any idea?????????
     
    jahzion, Sep 2, 2008 IP
  9. bryanw

    bryanw Peon

    Messages:
    197
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Well, I just tested, you can input caps Headlines through adwords webpages.
     
    bryanw, Sep 3, 2008 IP
  10. jahzion

    jahzion Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Really man???

    I don't think this, it is not working for me!! how did you insert those?
     
    jahzion, Sep 3, 2008 IP
  11. robertpriolo

    robertpriolo Peon

    Messages:
    1,859
    Likes Received:
    30
    Best Answers:
    0
    Trophy Points:
    0
    #11
    it willl usually pass for up to 24 - 48 hours before it gets reviewed

    also, it is possible for an ad to slip through
     
    robertpriolo, Sep 3, 2008 IP
  12. jahzion

    jahzion Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #12
    Hello Spirit,

    Look, i understand the 24/48 h thing, but well, i simply cant manage to put a caps headline, google refuse it... so it must be some other techinque...
     
    jahzion, Sep 4, 2008 IP
  13. robertpriolo

    robertpriolo Peon

    Messages:
    1,859
    Likes Received:
    30
    Best Answers:
    0
    Trophy Points:
    0
    #13

    exactly what word are you searching that you are able to see this?

    What search engine are you seeing this? google.com or google.co.uk or other?
     
    robertpriolo, Sep 5, 2008 IP
  14. PPC-Coach

    PPC-Coach Active Member

    Messages:
    1,450
    Likes Received:
    23
    Best Answers:
    0
    Trophy Points:
    90
    #14
    There are blackhat ways to do this.

    It's possible.
     
    PPC-Coach, Sep 6, 2008 IP