AdWords FAQ

Here's a quick Digital Point AdWords forum FAQ.

In addition to the brief FAQ below I've developed an AdWords search engine using Google Coop that only searches a select set of hand picked sites and pages related to AdWords. If you have a question about AdWords give the AdWords search engine a try. I use it hundreds of times a month and am constantly updating it with fresh material.

Some of the most popular queries the search engine received include:

- how to increase ctr
- improve quality score
- can't see adwords ad
- setting up budget
- dynamic keyword insertion help
- landing page quality score improve



Q: I Just got started/am planning to start with AdWords. What should I read first?

A: Check out the official AdWords Learning Center.


Q: I have an AdWords policy question. Without contacting support, where can I get official information from Google about AdWords policies?

A: Visit the AdWords Policies section of the AdWords Help Center.


Q:What is the quality score?

A: AdWords Quality Score defined. Also, see my quality score FAQ.


Q: Why can't I see my AdWords ad?

A: Start with: Can't see my AdWords ad.


Q: Can I have multiple AdWords accounts?

A: Official Google response.


Q: I have to bid $5 or $10 just to activate a keyword. Why?

A: You need to improve your keyword's quality score.


Q: How often does AdWords reevaluate my landing page?

A: "AdWords visits and evaluates advertiser landing pages on a regular basis."


Q: How often do you visit landing pages and update Quality Scores?

A: We plan to visit pages at least once a month but may do so more often.


Q: I'm getting lots of impressions but no clicks. What should I do?

A: You should optimize your campaign.


Q: Why is AdWords is ignoring my daily budget?

A: Make sure you understand how Google treats the daily budget number.


Q: How do I get my ad in the top position (blue box) every time?

A: You can't guarantee it but you can take steps in the right direction.


Q: How does AdWords rank ads?

A: Here's how Google ranks ads for the search and content networks.


Q: What is the AdWords trademark policy?

A: The AdWords blog posted a two part series explaining the AdWords trademark policy in great detail. Part 1. Part 2.


Q: Does using AdWords affect my "natural" Google results for my website?

A: No. Using AdWords does not have a direct impact on Google's natural/organic results.


Q: How do I contact an AdWords representative?

A: Use the contact form or call them @ 1.866.246.6453. Google's HQ address is:

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Q: What is Dynamic Keyword Insertion (DKI)?

A: See this thread - AdWords Dynamic Keyword Insertion
10/10/07 - Google added official help documents & a tutorial for DKI: http://adwords.google.com/support/bin/topic.py?topic=12396

Know of some other common AdWords questions that I should add? Send me a private message. For other PPC tips and news check out my blog, PPC Discussions.