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AdWords FAQ

Discussion in 'Google AdWords' started by GuyFromChicago, Dec 18, 2006.

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  1. #1
    Here's a quick Digital Point AdWords forum FAQ.

    In addition to the brief FAQ below I've developed an AdWords search engine using Google Coop that only searches a select set of hand picked sites and pages related to AdWords. If you have a question about AdWords give the AdWords search engine a try. I use it hundreds of times a month and am constantly updating it with fresh material.

    Some of the most popular queries the search engine received include:

    - how to increase ctr
    - improve quality score
    - can't see adwords ad
    - setting up budget
    - dynamic keyword insertion help
    - landing page quality score improve

    Q: I Just got started/am planning to start with AdWords. What should I read first?

    A: Check out the official AdWords Learning Center.

    Q: I have an AdWords policy question. Without contacting support, where can I get official information from Google about AdWords policies?

    A: Visit the AdWords Policies section of the AdWords Help Center.

    Q:What is the quality score?

    A: AdWords Quality Score defined. Also, see my quality score FAQ.

    Q: Why can't I see my AdWords ad?

    A: Start with: Can't see my AdWords ad.

    Q: Can I have multiple AdWords accounts?

    A: Official Google response.

    Q: I have to bid $5 or $10 just to activate a keyword. Why?

    A: You need to improve your keyword's quality score.

    Q: How often does AdWords reevaluate my landing page?

    A: "AdWords visits and evaluates advertiser landing pages on a regular basis."

    Q: How often do you visit landing pages and update Quality Scores?

    A: We plan to visit pages at least once a month but may do so more often.

    Q: I'm getting lots of impressions but no clicks. What should I do?

    A: You should optimize your campaign.

    Q: Why is AdWords is ignoring my daily budget?

    A: Make sure you understand how Google treats the daily budget number.

    Q: How do I get my ad in the top position (blue box) every time?

    A: You can't guarantee it but you can take steps in the right direction.

    Q: How does AdWords rank ads?
    A: Here's how Google ranks ads for the search and content networks.

    Q: What is the AdWords trademark policy?

    A: The AdWords blog posted a two part series explaining the AdWords trademark policy in great detail. Part 1. Part 2.

    Q: Does using AdWords affect my "natural" Google results for my website?

    A: No. Using AdWords does not have a direct impact on Google's natural/organic results.

    Q: How do I contact an AdWords representative?

    A: Use the contact form or call them @ 1.866.246.6453. Google's HQ address is:

    Google Inc.
    1600 Amphitheatre Parkway
    Mountain View, CA 94043

    Q: What is Dynamic Keyword Insertion (DKI)?

    A: See this thread - AdWords Dynamic Keyword Insertion
    10/10/07 - Google added official help documents & a tutorial for DKI: http://adwords.google.com/support/bin/topic.py?topic=12396

    Know of some other common AdWords questions that I should add? Send me a private message. For other PPC tips and news check out my blog, PPC Discussions.
    GuyFromChicago, Dec 18, 2006 IP
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