Ad Churning and Irrelevant Site Wake Up Call

no doubt, not contesting that ... i've been here a while too you know

 

I'm seeing hits for more than one site, since I have ads leading to four sites and targetting different pages on those sites. I'm not claiming I'm seeing huge numbers or anything but they are there. I would also point out that I do look at the ads that arrive on my site and I do click through when I see something that interests me. Part of my point earlier is that a lot of the text ad headings (since I don't display banners) are amazingly boring... Coop members might do well to have a look at the ads they have created -- you may be missing some opportunities for traffic and every click-through is a potential client, assuming there is something worthwhile on the other end -- boring ads don't get much of a response no matter what medium you use but that's hardly the fault of the coop, is it?

 

I agree Minstrel. I don't see thousands of click throughs, but I do see traffic from the coop network regularly.

 

Why should they try to appeal to a couple footer click-thrus on coop sites? We all know we're here for backlinks with our preferred keyword text-- apparently those people are targeting those "boring" keywords-- maybe they want to rank for something "boring" on Google, because those "boring" people will spend money on their "boring" site. How boring.

Aside from a few of you lying to yourself and others, we're all here for the backlinks that Google picks up and increases our SERP ratings for. Do you really think that Google will look at it differently because you claim it to be an 'advertising network'? It clearly is not...


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Derek

 

omg do you know how many times this same arguement has been rehashed over and over again

You are like the 20th person to come here , who is going set everything straight.....

coop links send visitors, I never really noticed until I put it on a brand new domain, that had no other links, but whatever

Anyways I am making good progress still with coop on big terms.

I got 2 new sites breaking inot the 100s in google, and one site that just popped into the top 10 in msn, both have like 99% coop links. I just started on the recipricals .

Google is indexing waaaay slower, and msn is updating slower. Did you guys ever think that maybe you just not getting results as fast?

 

Have you actually LOOKED at those Coop links? If you care only about Google keywords, then I guess it won't matter to you... but maybe you're missing something.

I'm not lying to myself and I'm not delusional. I don't think I've ever said that the Coop backlinks aren't a big attraction but they are not the only one. Whether you believe it or not, there actually ARE some free advertising benefits to be derived from the Coop, but if you are trying to create your ads only for Google anchor text you may not ever see that benefit.

 

I disagree, I totally see your point but I only use it for G. And it's working for me.

 

You can't be if you are using sentences for your anchor text

http://forums.digitalpoint.com/showthread.php?t=15304

 

Can't be what? And why not?

 

Yes. I watch my webstats and I've seen the links on my sites. I don't see measurable traffic from my coop links, and I don't see anything wrong from a Google keyword perspective for the coop links showing on my sites.

The placement for coop ads on most sites is so horrible, you might as well be advertising on your shoes. Sure-- some people will see it, but you can't consider it a real advertising campaign.


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Derek

 

The coop allows you up to 20 ads. Why do you have to restrict yourself to one or two Google terms? Why not try to use the Coop for whatever it can give you instead of a single benefit that apparently many people fear will be eventually devalued (and a few think has already been devalued)?

 

If people type that sentence into Google, why not?


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Derek

 

ONLY 20 ads. I don't know about you, but I hit this limit constantly trying to balance my weight across the keywords I'm targeting.


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Derek

 

I wouldn't be counting on Coop ads to pay the mortgage in any case. But you might be surprised to find out how many people DO read and click on certain ads.

Another benefit, by the way, seems to be that Googlebot, because it's following all those links, visits your pages more frequently...

 

Derek -

You seem to be making your assesment based solely on your own sites and projecting that out on the network. No-one is saying you will get the clickthrough rate that AdWords gives.

But it does work as an advertising network. Many sites have prominent banners and I consistently make 2-3 conversions a week. Is that going to allow me to retire? No, but it does add to my sales and costs me nothing.

You are one of many to come into this thread and try to say there is no advertising benefit but you are wrong. There have been countless posters to prove you wrong so why not accept it. Maybe you should look at how your ads are worded.

 

I am not making my assessment based on my own sites-- I am doing so based on others I communicate privately with that are in the coop, those that have publicly voiced the same opinions here and in other threads, and of course my own experience.

I have not once said it has **NO** value. I have simply asserted that it has no measurable value. If you have a tiny site with no traffic, yes-- you're going to see it in your stats, but if you have a decent amount of traffic from other sources such as SE's, it won't even be a blip.

You say you have conversions, but I honestly have to wonder what a 'conversion' is-- is it an actual sale or simply a newsletter sign-up, etc.?

By calling this an "Advertising network", those here(including Shawn) are asserting that the PRIMARY benefit of the coop is that of advertising-- that is blatantly false.


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Derek

 

I guarantee a minimum of 10X more ad click-throughs if ads 'stick' on relevant pages.

See post #116, as well as the post that started this thread.

 

Yes-- this is no secret. As I've asserted, we're here for Google.

I guess the true measure would be to see how many people would participate in the coop if Google could never follow the links, give backlinks for it, etc.? We all know that the coop would never have taken off in that case-- so much for an 'advertising network'...


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Derek

 

Even if we just had good content-matching, we'd have better click-thrus. Ads about weaving baskets will not be clicked on a video games page-- but ads about other video games, will... We'd also have webmasters that would be OK with placing the ads better-- though they would still probably want to open the link in a new window...


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Derek