Hey everyone, I just got a newspaper article written about my running and website! It hit the streets today and I'm super pumped! This is the first time I've had an article written about me or any of my sites. I'd like to thank the members of Digital Point in helping me with all aspects of creating/running/promoting a website, what a great resource. I'd also like to start a discussion about newspaper marketing. I searched around the forums some and haven't found any posts about articles written about websites. The TAB isn't too big, distribution of 18,000, I'll let you all know what sort of effects it ends up having on my site. Has anyone else had an article written about their site? How big was the paper and what effects did it have? The relevent threads I've found on newspaper advertising have said that it doesn't lead to a lot of direct sales unless your website is locally relevant: http://forums.digitalpoint.com/showthread.php?t=54437 http://forums.digitalpoint.com/showthread.php?t=26952 http://forums.digitalpoint.com/showthread.php?t=153277 http://forums.digitalpoint.com/showthread.php?t=91432 Didn't find any threads about websites featured in articles, but the results must be better than classifieds/ads. Anybody have any thoughts/experiences?
Congrats. Good luck with the extra exposure giving your site a lift, and keep on running! How did you get the article written - did they contact you or you contact them?
thanks man, I emailed them when I did my last press release at PRWEB. I wrote a little about myself and sent them the release, then they contacted me and said they wanted to do a story, followed by a lot of back and forth. It actually took over a month to get the article out, i guess these things take time.
Good luck buddy. I just read the article and will spread word here in the UK. Hope you make your million!!
Well, good job on that - I often email specific targeted publications with my press releases, usually a few days before I send them out, so that I can say I am "giving them an exclusive", but have never had a bite yet. Maybe my tactic is not so great? Or maybe they don't think much of my news or email to them...
haha, that's pretty clever, although i'm not surprised it doesn't work. It's also unfortunate the online version didn't give me a live link
Probably because an "exclusive" doesn't mean much unless people are already fighting over who gets dibs to the story, or unless you're rather well known and they know other large outlets are going to bite. Congrats on your coverage.
well, maybe i had rather an overblown view of the importance of my news...it is very important to me after all i'll tell you what though, when one of my press releases goes stellar, i'll be telling the editor of each reporter that turned down my exclusive about the shortsightedness of their staff! (just kidding. kinda)
it's sort of hard to tell. It certainly didn't do anything really big for the page as of yet, and there haven't been any sales yet. It sucks they didn't put a live link on their website. A lot less people will visit it if they have to copy and paste it. Also a lot of people have been hovering around my buy page, a lot more than used to. So maybe it's not optimized for sales? Here's the page: http://www.linkexperiment.com/buy.php does anybody have suggestions on any tweaks I can make to help turn more conversions? Maybe I should move the shoemoney quote and alexa rank below the purchase box?
That might help. Testimonials always turn me off from buying something personally. But if you're trying to sell to businesses in general and not just webmasters, I'd say the alexa info doesn't do anything to really help you in that sense (and even most webmasters seem to agree here that it's relatively worthless). You also don't say why people should buy. Give them benefits, and maybe you'll see some increases.
Good luck with the site. I have seen a ton of traffic to my site and didn't pay much for my link at the time.