I am a SEM manager, I know my stuff. But now my job position has transition to a PPC and SEO position. I have limited knowledge of SEO especially as search engines evolved so rapidly within the last year. GUYS! I need a good starting point to help my company website make a good turn around SEO wise. This is what I do know Research relevant keywords to rank on. Write articles accordingly. Make sure URL's are SEO friendly Develop good meta description tags Use h1 h2 etc....tags properly. Use keywords in headlines. Have good clean code, fast loading pages. WHATELSE I JUST DONT KNOW!!!!!!!!! Any suggestion or links to great, current info I can read on or get up to speed! I also want my company pages to rank in keywords we are not ranking in already....
Touched on linkbuilding a bit here http://forums.digitalpoint.com/showthread.php?t=1835616 Read Dan's sticky post here http://forums.digitalpoint.com/showthread.php?t=413544 And his crazy thread here http://forums.digitalpoint.com/showthread.php?t=1396377#post12104573 Canonical posts good stuff on his site here http://www.canonicalseo.com/ he is really good with semantic markup and various site architecture considerations. that should keep you busy for a sec I highly recommend reading that stuff in its entirety. It will put you on the the right track. You will get a range of completely idiotic advice around here about shortcuts, linkwheels, directory submissions etc. Steer clear of the kool aid lol... Make sure URL's are SEO friendly This is largely a myth but still good practice for other reasons. Develop good meta description tags This is marketing related and unrelated to SEO but still important Use h1 h2 etc....tags properly. absolutely Use keywords in headlines. Yep, those are typically your htags Have good clean code, fast loading pages. Yep! Hope that helps, Nigel
Your on page optimization is important but link building is where it is really at. You are going to need a clear step by step plan to get those links. Also be ready for it to take time. Google doesn't count links fast. Remember to rotate the anchor text in all of your links. 1. Directory submission 2. Article submission 3. Social bookmarking 4. blog comments 5. Email other webmasters (you need to know how to do this one to make it work right) 6. Forum posts (weak and time consuming) 7. Remember it is about Traffic and not search engine ranking.... ok it's about both actually but you want the rankings for traffic! 8. Find your own style and other ways to leave links around such as press release and things like that. These are a few steps. It takes work and time.
Yes you can use all above mentioned methods for promotion of your site. You can also check your competitors sites and promote your site where they have promoted their sites.
WOW THIS IS AWESOME GUYS!!!!!!!!!!! YOU ALL WERE SOOOOO HELPFUL! Have anybody heard of SEOBOOK....is that worth subscribing to??
follow this steps you can get good position in Google search engine.. on page steps: 1. Keyword research and Analysis 2. Doc type Analysis 3. Optimization of title tags of all important pages 4. Optimization of other Meta tags (Description etc…) 5. Optimization of header tags H1, H2, and H3 6. Analysis of bold tag 7. Optimizing JavaScript and CSS codes 8. Optimization of non index able attributes like Frames 9. Optimizing HTML Source Code 10. Image optimization 11. Hyperlink Optimization 12. Optimizing internal linking structure (Navigation) 13. Optimization of external Links 14. Broken links analysis & correction 15. W3c Validation 16. Creation & Optimization of HTML Site Map off page steps: 1. Directory Submission 2. Article submission 3. Social bookmaking 4. Forum posting 5. Blog Creations 6. Blog Posting 7. Press Release submission 8. RSS Feed Directory submission 9. Local Classifieds Add 10. Global Classifieds Add ---------------------------------
Hi benniedm, Welcome to forum. Mdraja123 has already given you guidance but I would like to add something. After keywords research on the basis of KEI, you should see who are ranked on Google top 10 & why. Their title & meta tags etc can give you clear idea of what you need to do. Also check their link popularity, Page rank, domain age to see how much efforts you need to do to knock them out. Best of luck Vishal
If you want a little light reading - here's 3 to start with - http://static.googleusercontent.com.../search-engine-optimization-starter-guide.pdf http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization http://www.hobo-web.co.uk/seo/ genuinely useful and comprehensive guides to SEO, written by genuine experts.
Don't be afraid to ask for help. This business is constantly changing, and you may be able to find people who are experts in certain areas that can work with you. Look for information from legitimate sources (not the "gurus" and their pie-in-the-sky promises) to get yourself up to speed. If your company will let you outsource, do so. Your target keywords and content (both on-site and off) are the most important factors. If you're targeting the wrong keywords, you'll miss out on valuable traffic. And, if your SEO content isn't very good, it will turn off potential visitors/customers. Good SEO content (both on-site and off) can make you look like an expert.