I did a little research on a list certain high paying keywords. The price I had are from google, though they are about a year old data. When i checked with overture now, the prices are almost down by 10 times in most high paying popular word like Mesothelamia and Insurance. Is it that the price have fallen down or yahoo always had lower bid price?
Some people just makes up the list it seems.. Anyway google will never serve up those high paying ads on an unimportant blog....
I heard it was around an average of 4-6 times more at Google than Overture... but never 10 times. Interesting.
Yahoo starting YPN has affected their advertisers. Before, people could only advertise on Yahoo or on of the partners and then by adding a few thousand publishers, they greatly expanded their market. This caused advertisers to either increase their budget, lower their bids, or drop out after they had burned through their budget. Yahoo now has the option for advertisers to opt out of YPN and only have their ad run on Yahoo Search, not the publisher network (their form of adsense). A lot of advertisers had done this. Google also has a similar option where you can opt out of content network or set lower bids. Besides the fact that many of these keyword lists are old and inaccurate, the problem is that both Yahoo and Google do not break out bids between Search and Content. An advertiser can show as bidding $5 on overture, but they might only be participating in Yahoo Search. If you are running yahoo ads on your site, that ad will never be shown. The highest paying ad on the content network might only be 50 cents - so a publisher could never get more than 50 cents (less yahoo's cut). It's the same with google. There are advertisers who bid $5 if the ad is clicked on google search, but 25 cents if it is clicked on an site running adsense. Since yahoo has far fewer advertisers than google, there are more extreme examples. For instance, I know one keyword where the top 8 bidders have bids in the $3 range. The advertiser in the #9 position is bidding only 75 cents. #10 is bidding 36 cents. Only #9 and #10 are participating in content match (YPN) so if you are a publisher, the maximum price per click is 37 cents, not $3. If you built a site hoping to get those $3 clicks, you will be surprised when you get paid about 1/10th of that for a click. You can see similar results with google. The highest paying bids are often not even available to adsense publishers regardless of how good their site is - and it isn't google, but the advertiser who has made that decision.
In some it is even 20 time. check out the thread I started at http://forums.digitalpoint.com/showthread.php?t=138515
very true. Based on my own personal bidding, I do this because the Adsense traffic is a lot lower in quality thus lower bids are required to level out the cost per action. In addition you are exposed to a LOT more click fraud on Adsense and YPN external advertising networks.
Good way to tackle Clickfraud though, but still adsense revenue was almost a Billion last fiscal ... http://anthonysmirror.blogspot.com/2006/07/google-generates-billion-from-adsense.html
Yeah, I suspsect they are mostly making money on newbies that don't measure closely or don't find out the real deal until they have spent well over their budgets. I remember my first time using the Adsense network and I figured the bids should be the same as my Adwords campaigns. The first week the clicks were 700% higher but the conversion rate almost zero. Of course Google still got paid for that painful endeavor. The experience was similar with YPN.
Mesothelamia and Insurance - those two words are definitely worth a lot of money - buying ad words for those campaigns and keywords cost...... according to your budget comparing different type of campaigns and ad words software is definitely the norm