The horror for me is the competition involved in promoting products. I was looking to promote products that sold the best as everyone else may be doing however I do not want to battle the hundreds of million competing affiliates trying to get to the top. So, I was thinking about trying something that may not be of a really high gravity, promote it like hell and hope everything works out. I do not want to get caught in a time consuming process and will never pay. So my question to everyone is if there were a lower limit of gravity you would promote, what would it be. I know CB states they would advise promoting anything over 35 but I know this is not the reall standard rule of operations for affiliates. They are only saying that to keep everything going for them I guess. Anyway, If I promoted product between lets say 150 to 250 in gravity. Would it be ok or safe to say I will be alright that low? Or would I be spinning my wheels and waisting time I do not have time to waist ??????????? Help me out please
'This is a very tricky question you are asking. Even though people will give you some suggestions, what will finally work for you will greatly depend on your marketing efforts, and what you test and experience when doing your marketing. I will advice you to care a little bit less about gravity as for now, and instead take a good look at the sales page of the product. Try to read through the page to see if it really can convince someone to take out his or her credit card. I wont ask you to only promote products with gravity of 35 and above cos that is pure rubbish talk. I have had real success with products of 5 gravity and even lower.
I would actually say 100-150 is VERY HIGH. It is certainly top 100 overall, and when you spread that out across the 10 or so categories you are talking about a product of 100+ being in the top 3 in its category (apart from the massively competitive ones like weight loss and mmo perhaps). Rather than 35 I have heard people throw around the figure of 15 or 20 as an indicator that "enough different people are selling it to show it sells, but not too many so it is massively competitive", so I don't think you have to go as high as 100 or more to make sure it is a quality product... far from it... ..I think ultimately it is a personal decision you have to make based on your niche, what you think the good products are, what you think will convert, but then also a little trial and error, and there is no getting away from that, so either pick 2-3 related products and send traffic till them till you know which one(s) convert better and drop the other(s) or start with one, build up a source of traffic and then introduce others, but don't think of it as wasting time, everything you do you will learn from and there is no success in this game without failure (in my opinion and my experience). Dan
Now you got me... I'm over here worried about promoting pages ranging fro 150 - 250 and your promoting products at 5 and below. The blows my mind and throws everything everyone says about promoting products. On the other hand I was thinking the same way in the beginning. I was not going to worry about everyone else and all this gravity rubbish. I was just going to promote what I like as long as it does meet some other specific criteria, like low return rates. I know not to promote a product that spend more time going back then going out. Anyway, thanks for the advise. It looks like I will have to go with the gut and hope not to fail...
Program - Top Affiliates Make over 6 Figures Per Month! Seems to all I have to go no sense you have not helped me at all. I guess I will start a new post and ask that question then. All I need is help. If that is not the way to do this then you could at least offer some alternative to my problem. Trust me, I'm not going to nowhere close to getting sales over anyone. My sales will only come right now on a just lucky basis.
So are you telling me that most products with gravity are over populated and will be hard to rank for? I guess anything over something like 100 will have zillions of competing hop links out there? Thats all I need to know if that is the case. If the reason for not to or should I say be careful when trying to promote extremely high gravity products (like 400 to 600) is because the number of competing hop links out there?
This is the case to an extent - try and rank for "panic away review" for example (a very solid product with a high gravity) and you will NEVER manage it due to competition, but even within this product there will be 100s of more niche phrases you can write articles about, I havent checked but basically things like "how to overcome my anxiety problem" might get searched for decently and be a lot less uncompetitve. On the other hand you might stand a good chance at ranking for key keywords related to a lower gravity product, i.e. "obscure product name review", but then again there may be little search traffic even for these core terms... This is obviously a generalisation, and the key is to kind something in the middle - a product which does convert which is relatively uncompetitive, which you can generate a lot of traffic for... but essentially this is what everyone is looking for, and to get all of these things is like digging for gold... it basically requires a good head to look at products, at gravity, but also to see beyond just gravity and judge the quality of the product yourself, and then to look at possible keywords, use your own judgement for what types of keywords will convert, and then estimate how competitive these phrases are.. then if it ticks all the right boxes then start hammering out articles and making some mini sites to test conversions.... and if it does convert then scale it up, do it bigger, and better, build a newsletter and so on...
I'm another that agrees that the gravity score is pretty much worthless when deciding on a product to promote. Some products will have a high gravity score, because a dozen jv partners will join together and all dump it on their email lists. These products are easy to spot, because their gravity will spike, and then come right back down. Then there are other products that have a high gravity score, simply because they are easy for anyone to sell. These are the ones that will stay near the top longer. Then of course there are those w/ the low gravity score and sell a lot, but only have a few affiliates selling. The only way to know if a product is a good selling product, is to test it out for yourself. Gravity scores are fun to watch, but they mean nothing.
Finally! Someone with the knowledge, ability and will to answer the question if for nothing else just to shut me up. So I have been going completely wrong with all of my intentions. All i have to do is really the same thing as if I were making a regular post to rank. Determin a product to promote, Research competition, gather my keywords, build the content and post. All the same as usual. I have been attempting to kill myself trying to figure out how to really attack this market through all of these statistics offered to me. How dumb. Back to business as usual. I think i got it now. It is no different and that is that. Great job on your response. Rep coming your way as stated in my post earlier today.... Post reference
I do look at gravity but only as an indicator, for example as venrooy mentions a gravity spike that never comes back up shows me that it had a decent launch perhaps. but isn't a solid long term converter or an evergreen product... You really have to rely more on your experience of what will sell and what won't tho. If you think a product has a good sales page and will sell, and you do your keyword research and think you can rank and generate traffic (based on similar past experience) then either the product having a low gravity, or a high one shouldn't put you off.
I wanted to thank everyone for sharing and offering so many random options. In the end it does look like nothing different should change from the way I run my blog now, which is doing well. I'm now moving on to the next topic of the day. I will be coving what I think of this fantastic bum marketing strategy from the GURU himself. Oh and I will have some questions answered on why I think he is wrong about keyword... See ya there
Gravity is not necessarily an indication that something will sell. That's why clickbank has analytics so you can see which products are getting the most attention. Or getting the most sales from the least amount of clicks.
Hey all, great information on this thread. I am new to clickbank and more specifically vending. I'm looking for ways to attract affiliates. What is this "gravity" everyone is talking about?
Clickbank's gravity is one of the stats that you will see on a Vendor listed on the Marketplace. Here's a little more info on what the Marketplace stats mean.
I shy away from those products with gravity of 500 and N/A. I will consider those with gravity of 100 only when it is the only outstanding product in a niche. I still prefer those with gravity between 10 and 100.