Zero clicks - non-zero revenue?

What is it? One of my channels shows 80+ impressions, ZERO clicks, 2 cents revenue!
Can anyone explain this?

 

Could be showing CPM ads - eg. you get paid a certain fee (usually a few dollars) for every thousand impressions.

 

This has happened to me too.
I'm curious, are all ads CPM too, or only some of them? How can we know this?

 

I think its the image ads only

 

yea, some image ads gives very little $ only for showing add, but the most $ you can get for those that pay for clicking. Don't try to count cents

 

No, I'm not serving any image ads, and it's still happening.

 

google pays for impressions and for some text adds too. earnings are showed only in $ cents, but every impression earns for you f.e. 0.0001 cent. when it reaches full cent, then this earning is shown in report

 

Probably the single most frequently asked question.

The answer is CPM.

The real answer is, read the AdSense emails you get, the blog or the FAQ. Kbow what it is what you actually put on your site because if you don't know AdSense does CPM ads, you are ill-prepared.

 

go to advanced reports,

click the down arrow that shows, page impressions, ad unit impressions, and individual ads.

Select individual ads. Display Report.

What i have learned from playing with adwords, is CPM ads usualy have a single block to themselves. But not always.

Pierce