We have also been hearing a lot about using Adwords to promote your video content sites with our Gateway. I have tested this method myself with $100, and got back $150. So basically $50 profit off each $100 spent with Adwords. This is what some of our big publishers are doing. Here is an example: http://www.raverpharm.com/quarantine/quarantine.htm (NOTICE: does not lead to real video, provided as an example only)