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YSM Short Descriptions Requirement starting May 16, 2007

Discussion in 'Yahoo Search Marketing' started by YahooPete, May 10, 2007.

  1. #1
    Hi there,

    Just a reminder here that as part of a rolling launch, we will soon require short descriptions for ALL new or modified Sponsored Search ads. These changes could be seen as early as 5/16/07. Keep in mind that if a short description is not provided by the end of June 2007, we will automatically cut off your ad description at the nearest complete word, followed by an ellipsis, when it is displayed on Yahoo!. This may impact your ad quality and, potentially, your position in search results.

    Points to keep in mind:
    •Titles will continue to have a maximum of 40 characters.
    •Short descriptions are required when creating or modifying an ad. Short descriptions must consist of 70 characters or less.
    •Display URLs must be 35 characters or less.

    For more info:
    http://www.ysmblog.com/blog/2007/04/05/think-short/
    http://help.yahoo.com/help/l/us/yahoo/ysm/sps/start/overview_shortdesc.html

    We’re really trying to help improve the overall search experience for users and advertisers, and we believe that shorter descriptions are a best practice. As always, I welcome your feedback so feel free to post a comment or send me a private email.
    SEMrush
    All the best,
    YahooPete
     
    YahooPete, May 10, 2007 IP
    SEMrush
  2. xboxundone

    xboxundone Well-Known Member

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    #2
    cool deal got notfied about it a while back.
     
    xboxundone, May 10, 2007 IP
  3. karamkshetra

    karamkshetra Peon

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    #3
    It's good if they start keeping it in short descriptions as then only it will be differentiating from other ads.
     
    karamkshetra, May 11, 2007 IP
  4. TatiAnA

    TatiAnA Active Member

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    #4
    Hmmm not bad, as long as they are generous enough with the maximum number of titles ;)
     
    TatiAnA, May 17, 2007 IP
  5. YahooPete

    YahooPete Peon

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    #5
    YahooPete, Jun 20, 2007 IP
  6. ephey

    ephey Peon

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    #6
    I think that is really getting to business. One has to be fully equiped with current info these days to avoid slaps.
     
    ephey, Jun 21, 2007 IP