YSM noob Question - "YSM cheaper" --> No ??!!!

Discussion in 'Yahoo Search Marketing' started by GeorgR., Nov 20, 2007.

  1. #1
    So i wanted to give YSM a try since i am kind of fed up with competition and adwords pricing on adwords.

    I have one very tight niche and some keywords which i used on AdWords..where i bid 0.20 (Euro) on all those KW in Adwords.

    Now i want to sign up at YSM with that $199 voucher, and as daily budget for that one campaign i chose $6 (based on 30x$6 == $180).

    YSM recommends that their bid for the VERY same keywords is $0.37

    How does this make sense ? This is even more money than adwords wants!

    Also..does YSM have similiar tools like Google? I am confused since i want to sign up..but it instantly asks me to ask for creating one ad....so..after sign-up can i make more ads under the same budget?

    I assumed if i have pretty success on Adwords with 0.20EU bids YSM might maybe charge 5 cents or so....i was wrong obviously.
     
    GeorgR., Nov 20, 2007 IP
  2. ed146

    ed146 Guest

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    #2
    To be honest with your, if you have a good click through rate (ctr) you will be given a quality score which will lead to low cost per click.
     
    ed146, Nov 20, 2007 IP
  3. sw1

    sw1 Peon

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    #3
    eventhough bid value is higher the actual cost per click will be less. Higher bid value will help to place your ad at better position.

    >..after sign-up can i make more ads under the same budget?
    yes you can
     
    sw1, Nov 20, 2007 IP
  4. resuccess

    resuccess Peon

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    #4
    so i'm gettin my first contact today from a sales rep at yahoo to set up my ppc campaingn. i didnt understand that completly. but they were saying that even though, someone may be paying more for a keyword, if there discription isnt as insightfull as maybe your discription for that key word you could pay less, and have a higher position. I thought that was teriffic. Do you guys know of this? Do you guys agree with this? I dont understand why yahoo would do this. is it because they want quality, because, more clicks at a lower rate, is more profitable than a few clicks at a higher pay? can i get some imput.
     
    resuccess, Nov 21, 2007 IP