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YSM costs vs. Google Adwords

Discussion in 'Yahoo Search Marketing' started by joepipe, Feb 27, 2008.

  1. #1
    Just wondering if the keyword bidding prices are similar or is Adwords more expensive because it is supposedly "better"?

    I'm planning on doing some YSM soon....
    SEMrush
     
    joepipe, Feb 27, 2008 IP
    SEMrush
  2. sultanofseo

    sultanofseo Notable Member

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    #2
    i only can tell from my experience and from what i hear from people i know (which may not be the general statement for al niche) that Y! cost 1/3 of G. however, most niche convert low due to worthless clicks from their partner sites. some niche convert better than adwords tho. you just have to be lucky with a niche or have knowledge which niche that converts and how to convert them
     
    sultanofseo, Feb 28, 2008 IP
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  3. fr0gman

    fr0gman Peon

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    #3
    The YPN program is filled with bot traffic. They did a crap job of building their click fraud detection system so the bulk of your clicks are goign to be non-productive.
     
    fr0gman, Feb 28, 2008 IP
  4. Gallito

    Gallito Peon

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    #4
    I use both personally, but as stated above I wouldn't use their content match program.
     
    Gallito, Feb 28, 2008 IP
  5. dmbjrjr

    dmbjrjr Active Member

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    #5
    I agree. I only use their sponsored search.
     
    dmbjrjr, Mar 8, 2008 IP
  6. themyspacebank.com

    themyspacebank.com Peon

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    #6
    I use all search, and I think Yahoo converts better than Google, and MSN converts better than both of them, even though the traffic is low.
     
    themyspacebank.com, Mar 8, 2008 IP
  7. Minterest

    Minterest Well-Known Member

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    #7
    Adwords is not better... it costs high just because of advrtiseer competition... its much high than yahoo or google... in quality adCenter is the best... and offers good conversions....... although the traffic is less
     
    Minterest, Mar 8, 2008 IP
  8. calvinpbp

    calvinpbp Banned

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  9. Pinup Girl

    Pinup Girl Well-Known Member

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    #9
    well,i think that YSM is soooo much cheaper than adwords,works fine to me
     
    Pinup Girl, Mar 9, 2008 IP
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  10. argothiusz

    argothiusz Well-Known Member

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    #10
    Indeed except their conversion rate is slower than adword.
     
    argothiusz, Mar 9, 2008 IP
  11. dmbjrjr

    dmbjrjr Active Member

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    #11
    Y! is usually cheaper thatn Google, but I usually spend more per month at Y! becuase I have better conversions there.
     
    dmbjrjr, Mar 10, 2008 IP
  12. calvinpbp

    calvinpbp Banned

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    #12
    I feel adCenter is much cheaper than YSM and adwords because they charge just $5 for sign up and you get $75 FREE.
     
    calvinpbp, Mar 10, 2008 IP
  13. 2ct7

    2ct7 Peon

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    #13
    I use both. Google is much better for my niche, but I would not remove my ads from Yahoo. They are maybe one tenth the cost, but more productive. Not enough volume to support my site. Google seems to be a bit of a rip as extra $$$ do not coonvert.
     
    2ct7, Mar 12, 2008 IP
  14. Litwriter21

    Litwriter21 Peon

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    #14
    What do you think about the Yahoo directory, its like 300 for a year, but I am so confused how I should market, directories, ad words, yahoo search. I have a sort of limited budget since I am still in development on my site, its enormous in size, a social networking community and there are only 2 employees (me and Me), LOL.

    I need to spread the word, but in a way that I can still keep a roof over my head.

    Thanks for the advice,
    and goodluck to all of yoU!
    --Katina
     
    Litwriter21, Mar 13, 2008 IP
  15. babarpapa

    babarpapa Peon

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    #15
    Well for a social networking site, you need word of mouth to go critical. Figure out what the unique aspect to your social networking site is, go to other social networking sites and ask people if they would be willing to try out your site.

    To get an initial core of people signing up you could offer a competition and prizes, though clearly your site will need to be compelling enough that they will stick around for more than just the prizes.

    Ppc can get very expensive very quickly, I would advice against it unless you have deep pockets or you have a way of monetizing your site already.
     
    babarpapa, Mar 14, 2008 IP
  16. calvinpbp

    calvinpbp Banned

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    #16
    yes, If you know how to generate revenue using PPC then it is worth.
     
    calvinpbp, Mar 14, 2008 IP
  17. monster.amd64

    monster.amd64 Peon

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    #17
    i use both personally.. but google is much better for me
     
    monster.amd64, Mar 16, 2008 IP
  18. GwiseWords

    GwiseWords Peon

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    #18
    I just started using adwords, seems quite more expensive than yahoo's overture, which I'm using for 1 year already and I'm satisfied with their traffic, but it's true - disable always the "content network search" ;)

    ----------------------------------------------------------
    NCAA 2008 Men's Final Four Tickets — April 5-7, San Antonio
    ncaafinalfourtickets.googlepages.com
     
    GwiseWords, Mar 19, 2008 IP
  19. Hanuka

    Hanuka Guest

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    #19


    well... um.. actually thats wrong...
    google`s content network is a miracle compared to YSM`s content match which is total garbage.

    But unless you dont know how to use google`s conent network yet so yes, disable it for now but keep in mind that content network can bring you some high quality traffic if you play your cards right ;)
     
    Hanuka, Mar 19, 2008 IP
  20. xlizard

    xlizard Peon

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    #20
    I've been using YSM, both content match and sponsored search, but I don't see the difference if you setup the maximum bid amount for the content match. I think using both, your ad is more exposed to get more clicks. Or am I wrong? :confused:
     
    xlizard, Mar 20, 2008 IP