I want to tell you guys what i feel about YPN. YPN was great for many in the past year or so, it made us have some great extra money and we were very happy, I even remember that this YPN thread section was much more active back then. But now, not only is YPN banning people like crazy, but they are saying its because of low quality clicks. But WTH, don't they understand that the problem consist on them for having bad targeting issues, how can this be the publishers fault. I feel very bad for does who got banned for this reason. What i find amazing is how one YPN employee with one click can change a financial life of a publisher for a reason that is not even valid. What do you guys think?
i think your finanical life shouldnt be reliant on 1 internet income stream. that is mistakes #1, 2 and 3. i also think that it is their fault that their clicks arent converting. i also think its their responsibility to get publishers who are losing them money out of the program, even though its not the publishers fault. money is money regardless of who is to blame. they are sending a message, loud and clear. if you costing them money, you are out. jmo
You, me and everybody knows that YPNs targeting is very bad, so how can you say its not there fault that the publisher is not converting?
Yea, its gotten pretty bad over at Yahoo. I would never be an advertiser for them, because of the junk problems they are having with YPN. They terminate people like crazy for low conversions, and what types of conversions would I get if I advertised with them?
I have been wondering the same thing. They can't target their adds for crap then complain about low conversions. I have been displaying YPN on my web directory and most of my visitors are interested in SEO and link stuff, not the stupid porta pottie and erectile dysfunction garbage they usually serve up.
I got a call from them today as well that my account will be banned monday. Been a publishes for 4 months. 40k in pending earnings, have to wait 90days to see if they decide to pay anything... Traffic on my sites are from them and Google. They say that it is not converting to the advertisers. Why should this be my fault or my concern? Trying to find Class Action info.
Unfortunately, on the web there are too many amateur advertiser and it is just so easy to sign up and put together crap ads and thinking they will make tons of money. When their conversion sucks they whine and complain until they get some or all of their money back. Advertisers DO have the rights to complain when their campaigns don't convert. But YPN not only should look at where the ads are displayed but also at the advertisers landing page to determine if it is effective.
How does Yahoo determine if an advertisement "converts" for a publisher other than to take their word for it? I can see if they get complaints about running a large number of ads and paying out and not getting any results. But is that Yahoo's fault any more than the publishers fault? My Job is to deliver ads to Yahoo's program (It's their job to display ads that match my content). Yahoo's job is also to deliver relevant visitors to the advertiser, but isn't it the advertisers responsibility to convert the visitors? I can not control anything beyond developing traffic to my niche and choosing to work with them or not.
most low conversion terminations are due to misuse and lack of conversion via the category targetting options. and yes, it is the advertisers job to convert the visitors, but then again, its yahoos job to deliver the right ad to the right person. once you get the visitor to your site, your job should be over. unfortunately, that is not the case and we all live with that untrackable threat of low conversions. you have laid it out. you can work with them or not. 50/50. personally, i dont think they care either way. jmo
Not true in this round of terminations. The site I ran YPN on is a well respected and visited site. Not Arcade/myspace etc. I had YPN targetted for my site's niche as well. I never played games with targetting higher paying niches. I did take YPN off the site for the last few months because the ads were targeting so badly. Perhaps they terminated my account for inactivity.
totally true. i never said anything about arcades/myspace in this post. just that most, if not all, terminated used category targetting. if they are going to be able to track your conversions, one would think that those advertisers that show up under category targetting are trackable and tracked by ypn. not all advertisers show up under category targetting. these are a select few that ypn places in each category. im sorry to say, ive said it for the last 6 months now. use category targetting and you will likely get the axe. of course, you will probuably make more than contextual, depending on who you are. i'll stick to my guns and enjoy the program as long as they will have me. and ill ask again, anyone recently terminated that did NOT use category targetting at all? jmo
^ I did NOT use Category targeting at all and just got the axe this morning. Reason: Poor conversation. Things that are really out of my control, seems like they don't have enough advertisers for my type of web site was the final word I got after I talked to them via Phone. Yahoo wins this battle, I lost a good amount of revenue, but they can really suck my d8ck. We will meet again YPN customer support, we will.
thanks for the post. whats really interesting here is that ypn is building such a terrible name and reputation now. i dont see how they expect to compete outside of beta when they are blowing their rep while in beta. i would be willing to bet that more than a handful of terminated publishers wont give ypn the time of day if and when they come out of beta. so what will ypn be left with? a bunch of international publishers and small / midsize US publishers with traffic clicking on US ads? if they are not careful, they could ruin their ppc buisness / reputation as well. jmo
No they don't. There's always a certain risk when doing advertising. If you pay your local TV station for an ad, and it gets you no sales, what the hell are you gonna do, go to them and say "OMG my ad didn't convert I want my money back"?? They will laugh you out of the building. If you don't want the risk, do CPA offers.