just because it's RPC dropped doesnt mean it's going down...look at at adsense...it's rpc dropped, but is it out of business?
yahoo USED to pay more than adsense... but i agree, they have gone down hill. Not only can they not target for crap, they don't pay good at all. I have them down to 10% rotation now.. more to keep my adsense impressions down a little bit to promote better CTR
im transfering to ypn from adsense when it becomes available to canada because of google's smart pricing, and now yahoo too? damn
The idea of smartpricing is pretty sound, just that Google's implementation is moronic. One site does bad - punish the entire account. Is YPN doing the same?
Its really hard to believe in smartpricing on YPN. If they serve crappy ads that don't match my content, it is not my fault that the users might have had a different expectation and didn't buy. --just my 2ct--- And no, I haven't seen anything yet.
I thinkg YPN has put the brakes on the high CTR sites. I have a number of sites with hundreds of impressions and next to nothing clicks. Almost impossible IMO. With Google I often get 15% or more CTR. My income from YPN has dropped about 2-3 times for the last month due to the smart pricing I believe.