My clickthrough rate has dropped from 20% to less than 3% since switching from adsense; however, I'm making four times as much showing mortgage and vonage ads on my site. Who needs relevance...Yahoo rules!
Less CTR, greater payout all adds up to increased GROWTH. With YPN, you keep more visitors and increase your potential that they will look around and visit again. The only way Google could complete with this is by having the ad open in a new window. Then again, Yahoo could just do the same. Yup, YPN is awesome. Google changed my life, Yahoo has taken it to another level! Love, lots and lots of love right now for Yahoo (and Google).
Popups would annoy a lot of surfers, so I doubt that AS or YPN will ever use popup windows. Evidence of this: G00gle'-s popup blocker is a very popular feature of their toolbar. I use it myself. AmCy
Does this mean that you are allowed to show unrelevant ads on your site, or that the content targeting tools of Yahoo are not that great yet? Thanks in advance.
I think they show a lot of mortgage ads because many of the old overture advertisers haven't yet elected to shart showing their ads in the beta yet. (Adwords lets you choose to show your ads on publisher sites Yahoo is the same way) That's why individual categories don't have a lot of ads showing yet. When there aren't many ads for a category you choose, say pets for example, you get mortgage ads. YPN allows you to specify categories for the ads showing on your site. There doesn't appear to be rules in place saying those categories have to be relevant to your content. You could pick the most profitable ones.
I signed up yesterday and so far have a .7 click through rate compared to 4.4 with Adsense. With the 160X600 size I have 5 ads, but only 2 are related to my site content. I have an aviation site at accelerated-flight-training (dot) com. Can anyone suggest what ad catergory and sub category might be best for ad targeting? I called Yahoo about non related ads showing and the guy said pick an ad targeting category....he must be new because that was not even related to what I was asking.. Thanks everyone
I have two sites that have NO categories of ads even closely related with YPN, these sites I switched back to AdSense and they started showing all highly relevant ads right away........ YPN is good for some sites while AdSense will do with others....... But I am slowly trying to switch all sites that have highly relevant ads to YPN. Another site I wanted to switch to YPN but couldn't was one on Screensavers - YPN showed NO screensaver relevant ads It has the category: Computing - software. Ads were for everything but screensavers.... which is what the sites content is about, again, placing AdSense on this site showed all screensaver ads, but due to smart pricing with AdSense, 20 clicks earn $1.00 LOL YPN has a LOT lower CTR, but the earnings per click are a LOT higher for every click, when compared to AdSense 'smart pricing' woes...... bye bye AdSense
I've already made very good money in 2 hours on a minor site, I am wondering if I should switch my big site over that has about 6 times as much visitors.
^ oh man if I was you and had another site like that, i woud be putting those ads up on that site and testing it out right away. post up your results too, i'm curious
^ haha I feel ya, I just cant seem to earn anything worth screaming about while using adsense. But since switching to YPN it has now opened up many opportunities. Sometimes I feel that maybe google is a little too good at there jobs (smart pricing and ect...)