http://www.sitepoint.com/forums/showthread.php?t=413178 I posted about this in the SitePoint YPN forum but the only responses I am getting are from angry MySpace site owners. I need you the advertisers to read this and really hear me out on it. There is a problem with Yahoo and the only way it can be fixed is with your support. Here is my original post:
YPN is BETA therefore you are not guaranteed results because the service is still under development. Publishers and Advertisers are HAPPY! Not to mention Yahoo is very happy. Everyone knows that YPN's ad targeting is poor on every site not just myspace resource sites. They are improving slowly, but still can’t hold a candle to Adsense with ad targeting. It's not the fault of publishers; it’s Yahoo who is serving irrelevant ads. You will not get a refund! Sites displaying ads next to images are violating Yahoo's TOS. Both Google and Yahoo have recently taken measured to prevent irrelevant images being displayed next ads. Search marketing involves a lot of trial and error. Some members here have had campaigns on 3 different ad networks (ysm, adcenter, and adwords) and have had great success, others have not. Experience and knowledge play a major role in success with ads.
YPN does especially suck for real estate tho' I cancelled a campaign within 48hrs of seeing the shit referrals coming from them, yet I ran a mortgage campaign with YPN for months that was ok. I think you just have to monitor your campaigns closely and act on what you find.
Right if your too stupid to see that your campaign is not converting then you deserve to be ripped off.
OMG I havent laughed that hard in freaking years.......Straight and to the point....I like that Shoemoney.... Green for you... PGZ
yeah I was about to reply to his thread on sitepoint saying learn from all the post over at DP about how "untarggeted" Yahoo is with ads. It bothers me bad that he blames us all that Yahoo is not converting.
If you feel that they are ripping you off just cancel your account. Just like this guy: http://www.youtube.com/watch?v=xIVZ9b0RgmY replace "aol" with "YPN"
http://www.sitepoint.com/forums/showpost.php?p=3000334&postcount=101 As Dan Grossman says, Yahoo makes no mention of YPN or that it is in beta. "Advertisers are in no way informed or warned of any "risks" associated with not opting out of the entire Content Match system." I only found about these "ad-spam" websites after I spent my money. You are telling me that having a 728x90 at the top, and two 300x250s side by side full of irrelevant ads (www.mypimpspace.com) is alright? (even in beta) I do agree on one thing, you should opt out of using content match or Yahoo at all.
Yahoo's Content Match is both more expensive and lower converting than the search ads. How cool is that? You can spend more to make less! Thank you Yahoo! Yes, it's stupid that they have it turned on by default, but Google does the same thing. Live and learn.
You blame the myspace site owners but the irony is if Yahoo would get their act together with the targetting your ads wouldn't be on Myspace sites in the first place. And the Myspace site owners wouldn't have to all but trick people into clicking the ads. The targetting is so terrible if you don't blend them even more than you'd have to blend google ads you simply won't get valid interested clicks because the ads aren't relevant. To me it seems like Yahoo was just in a rush to compete with Google so they rushed this "BETA" product out the door. It being in BETA for so long with millions of dollars passing through it monthly and it's still f#$ked up IMO proves that as a fact.
I told you on sitepoint, educate yourself. You don't know what you're doing so your trying to blame others for you not being sucessful. Yahoo's ad targeting is horrible, it's no secret, infact it's very widely publizied. If your campaign is not converting end it immedietly. Myspace site owners are not the problem. The problem is Yahoo and their in-efficent system. If their ad targeting worked well your ads would have never been displayed on Myspace sites in the first place.
Seeing as you only have 2 posts I am not sure why I am replying to this However... for what it's worth (and you have had some rough responses) you said in your original post so what on earth are you doing allowing your ads to be shown on myspace which targets 14-24 year old KIDS who probably make their cigarette money by clicking on each others ads? should I go on?..... If you are going to advertise anywhaere you need to target your campaign a bit better IMHO. best of luck with it, and don't waste too much money. James.
The fact is, most advertisers don't know about the influx of MySpace sites that spam their sites with ads, nor does Yahoo mention anything about it inside their system. It only states "Content Match" which by default is turned on. I only found out about the problem after visiting a few forums and doing some research into these sites. In no way was I aware of the problem before I used Yahoo, if I was, I wouldn't have spent my money there. Ferrari - Yahoo is (actually, was) a reputable PPC engine, second to Google. How do you expect advertisers to know about this "MySpace Problem" before they advertise with Yahoo? Yahoo doesn't state anything and gives no warning about the content match. After I saw the horrendous ratios, I paused the campaign, already wasting money on a company that I had trusted. More and more advertisers are going to start dropping out and then thats when Yahoo will actually try to do something about this problem. If anything, this is a cautionary note not to do business with Yahoo. They are condoning unethical behavior to make a quick buck in the short run.
I am speculating here... but you switched from Google to Yahoo because you were feeling like you wanted to make even more money than Google was making for you, and in your haste you did not investigate it properly and threw your hard earned cash at a beta tesing product... on default settings. If you are going to start throwing large chunks of money at advertising without investigating it first... throw some my way, PM me, I have a lot of links for sale Your points/problems are valid ones, however products are generally sold on their merits and not their faults, you can hardly blame Yahoo. Perhaps before you enter into something like this again ask around the forums first for other users experiences. James.