I am just curious. I have 2 different websites. Imprs. Clicks RPC Website #1 8,238 24 $0.59 Website #2 114,807 184 $0.15 Both of these websites are displaying ads from the same targeted catagory. Is there anything that would cause one of these sites to generate so much more per click than the other? I sure wish my larger site was making the same RPC as my lower clicked site. If anyone has any ideas as to whats going on that would be sweet.
same targeted category or the same ads? completely different subject. who knows what the ad targetting will bring up on a page and what the rpc is on those ads. and what about your visitors? even if they are the same ad blocks, visitors from one site may be more inclined (targetted) to click a particular ad while the other sites visitors are inclined (targetted) to click on another. you cant really compare unless they are the same. some people have mentioned, the more clicks you get, the less you get per click. could be any combination of these or none at all. as always, jmo
YPN also has a defective stop word system. A single word can prevent certain ads from showing. Google does the same, only it works a lot better. The same advertiser, running the same ad, will also have different bids on closely related keywords. "Blue Wigets" may pay 50 cents, "Aqua Widgets" may pay a lot less. Yahoo has far fewer advertisers and you can see pretty significant differences because of advertiser depth. I have two sites on the same exact subject, although the same topic is known by two different terms. One site pays 3X what the other does, even though the ads are the same, and each generates about the same number of clicks per specific advertiser.
Could be a case of what type of ad format you're running. I've noticed that the half banners pay extremely high (double the RPC of almost all other types of banners). Are you channeling your different ad placements? Take a look and see if there is a noticable difference in RPC there, and compare the two sites by RPC and ad formats.