YPN PPC Program vs. Google Adsense - Comparison Chart

Discussion in 'Publisher Network' started by Surf_Dude, Nov 2, 2005.

  1. Surf_Dude

    Surf_Dude Peon

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    #21
    Ha!
    Such a surprise to see this old thread pop up.
    I think that most of the stuff is still accurate, but I won't swear to it.

    As I said before, if anyone points out any substantive changes, let me know, and I will fix them.

    The biggest issue, STILL, is the difference in CTR between Google AdSense and Yahoo YPN.
    In my case, it is about 20 times - from high single digits with Google, to less than 1% with Yahoo. The main problem is targeting - YPN can't do it. Many people say it is because their ad inventory is just a small fraction of what AdSense is able to offer. Looking at the ads that Yahoo serves, I am inclined to believe that this is true.

    Yahoo used to give me hundreds of 7-cent clicks. For months now, I get hundreds of 6-cents clicks instead. I believe that this is because YPN has reduced their payout to 60%, when previously it was 70% (10-cent minimum bid). That's my guess.

    Cheers!
    .
    .
     
    Surf_Dude, Jan 8, 2009 IP
  2. tomek2

    tomek2 Peon

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    #22
    I heard the same from many sources.
     
    tomek2, Jan 9, 2009 IP