YPN PPC Program vs. Google Adsense - Comparison Chart

Last week, I joined the Yahoo YPN PPC program.
I made a chart comparing it to the Adsense PPC program.
http://www.vaughns-1-pagers.com/internet/adsense-vs-ypn.htm

I thought that this might help others to understand the YPN program, especially those not yet involved in the beta program.

Please comment here on any errors in the chart, and I will fix them.

 

Some things I've noticed:

-Yahoo stats are always a couple hours behind but seem to update every 15 minutes IF you have new clicks for that time period. But much more than 4x a day as you stated.

- CTR/Ad Targeting on Yahoo are not that bad depending on site topic. I have some sites that got xx% CTR on Adsense and still get xx% CTR on yahoo.

You didn't mention anything about payment methods or how timely they are though so you could add that on (im interested in this!)

 

quote from: http://www.vaughns-1-pagers.com/internet/adwords-adsense-diagram.htm

My CTR's are getting better by the month, the PPC is getting lower by the month.

celsius

 

yo-yo
Thanks.
I'll go make some changes right now.

celsius
Yes. Disturbing. I'm working on a new Google CTR theory that is not encouraging. We know that Google manipulates the EPC like crazy, why not the CTR? How would they do that, you might ask? Hmmm.

 

Glad to help

The only major thing I dislike about YPN is the slow stats updating.. it kills me

 

The slow updating has got to be frustrating for all of us who are used to Adsense.

My biggest problem is just 50 channels. You give me 50 channels, you get 50 pages. No way am I going to waste my time trying to figure out what is happening from a bunch of "pooled" pages. I had to do this with Google, when they only offered 100 channels. Hated it. Groping in the dark, hoping for a clue. There is enough frustration with these programs as it is, without compounding the situation with LESS feedback.

If I am going to spend my time guessing, I am going to go and use my "guess time" on more easily discernable results, such as on-page optimization. And study other programs that provide MORE feedback.

 

Nice table of data. Useful.

Funny: I saw an AS ad on your page advertising "Free AdSense Keywords". Why would G permit such an ad????

AmCy

 

Thanks. I'm working on it.

Why would Google NOT permit such an ad?
What would the problem be?

 

Because a site like that provides access to the highest paying keywords with AS; folks use such info to build "made for AS" sites solely for capitalizing on the high paying keywords, which, according to the AS TOS, is something they don't want.

Personally, however, I have no problem at all with made for AS sites. As long as you're not clicking your own ads (or asking others to click ads) I don't see the problem. Just as I don't have a problem with people going to school to become doctors, lawyers, or to get an MBA: they are chasing the high paying careers, and there ain't notin' wrong with it.

AmCy

 

I don't think it is so difficult to figure out the high paying keywords, from all the internet postings. But having the skill and knowledge to turn those words into a cash machine is a much longer journey.


I just updated the comparison chart -
http://www.vaughns-1-pagers.com/internet/adsense-vs-ypn.htm

I added a few more comments, as I gain experience.

.

 

I thought that I would bump this one more time, since I have added a lot to it -

http://www.vaughns-1-pagers.com/internet/adsense-vs-ypn.htm

Please comment here on any errors that you might find (aside from my strongly biased assertions).

 

Looking good.

You may want to add some stuff about ads for RSS content feeds. YPN has just rolled out their version, with support for WordPress and Movable Type. I think G still requires publishers to get special permission before they can use AS for RSS.

AmCy

 

Done!

Thanks a ton, AmCy.

Next?

 

I have added a bit more to my YPN-AdSense comparison page -

http://www.vaughns-1-pagers.com/internet/adsense-vs-ypn.htm

For those who are not yet accepted to the YPN program, to every main targeting category, I have added a list of ALL 132 Targeting Subcategories, which I find helpful, since not all Subcategories are intuitive (airplanes under "Automotive", etc.

I also added comments regarding YPN's handling of unintentional self-clicks - much better than Google's AdSense.

 

I notice that edit time seems to have been reduced.

For study purposes, here is the list of 132 YPN subcategories in Excel format, so you can easily print it out.-

 

Thanks for the great read!

 

I see this thread is a bit old, but let me ask anyway. I am thinking about setting up YPN at my website, so I was looking for some comparion on the web, but everything is way too old. I am surprised to see that YPN is still at their beta version??

They say in their FAQ that you must not have any other ads on your website when using YPN. Is that something old, or is that really so, and do they enforce it? I can't imagine who would run a website with YPN only.

 

=> You can place Other Ads on Same Site on different pages where Yahoo ads are not placed.

 

Hi friend i just visited your given link and you have nicely demonstrated the fact between Google And YPN. Great Effort Hats off To Your Effort.
Thank You.

 

So, I guess that is the reason why not many people use YPN. Who the heck would accept such a restriction?