Hello everyone, First three weeks with YPN, and the results are rather discouraging. Is it just my site or YPN across the board? My CTR is very much like you'd get for a 468x60 banner ad these days and on average is 1/10th of AdSense's. Do you guys also experience this? I still want to give it a full month to decide what to do with it, but if it performs like it does now, it's no competitor to Google as yet. On a positive note though: the CPCs are higher, but still... CTR just sucks.
CTR is the same for me. Of course it needs time. It's in BETA still. It's like saying Jane Doe's Fast Food is not a competitor to McDonalds yet. I never even really worry about CTR though. My focus is traffic. You need to work on increasing your traffic per day. If you get 50 hits a day don't worry about increasing the precentage of that 50 who clicks one of your ads. Work on getting 500, 5000, 50000 visitors per day. The CTR and clicks will come. ^^I've posted that in so many threads^^
my worry is the bottom line. if my ctr is less but they pay more, whichever program makes more money for me is the one i choose (i just consider the one i'm not using as a nice backup )
This is YAHOO for cry sake, not Bazoo or Fazoo-Gazoo.com! It is not Jane Doe's Fast Food vs. McDonalds, it's Wendy’s vs. McDonalds. Google themselves came out of Jane Doe's Fast Food category few years AFTER Yahoo became a McDonalds, so to speak. Well, I'm taking it that you're too young to remember it though (have been reading your other posts) Hold your horses, exaro. I'm not a newbie you assume I am. Everybody's focus is on traffic, but if you are completely obliviant to your CTR, you are wasting a lot of that traffic earned with your hard work. So, getting back to the subject, if YPN performs the way it does today on a 5K/day site, there is no way I'm putting it on my 50K visitors/day site. This would be complete waste of all that traffic. And, lastly, start worrying about CTR. You'll do yourself a huge favor by not wasting your resources on useless traffic.
I guess I shouldn't say I don't worry about it at all. It's just not my main focus. My YPN CTR is only about half of my G CTR, but I am earning A LOT more with YPN.
This used to be the case for me about 2 weeks ago. However, now, the CTR is still bad but the EPC has fallen apart. I guess it has held in your case.
I think the CTR really has to do with it being in beta and thus not having near the advertister list that google has.
CTR stinks, but per click, ROCKS!!!!! Now if only Google paid out on average the same amount per click as Yahoo does right now!!!
Your partly right, i my self em quit a noob, when seeing the Big Boys making their share on internet, but if your site is having a bad CTR that is because of few things. Ads << ? - You have to se the category your site is in, maybe there are low Advertisers on your keywords meaning YPN shows you irelavante ads since it`s in BETA, and your visitors dont want to click the ads since they are not relavate. What kind of site? - Forum or Content? Has a huge deal to say on your CTR and nothing to do with PublishingNetwork. Opptimision: - How long have you had GoogleAdsense, maybe few months or maybe few years or since the beeginning.. That means you have tryed every single possision of ads, color, sizes and so on! Meaning you cannot compare your 2-3 weeks with YPN in BETA and with few months/years with Adsense.. LOW CTR is basicly sites foult + could be the ads but must unlikly.. ! If you has the same CTR + Same AMOUNT OF clicks and you made 1/10 of what you did with GOOGLE Adsense, then you might want to START WORRING! My 2 cents, ( sorry for my bad english.. :/ )
No, in YPNs case it is the ads fault. I run a few sites that have plenty of good ads when I use Google. With YPN the ads are not targeted, I get the same vonage.com and flowers.com ads. No one is going to click those. I know its not the ad placement or color, because I run identical ads with YPN and Google, and Google's CTR is ALWAYS better.
Well, like I said, the sad thing is that we are talking about lack of advertisers in the ad network (GoTo-Overture-Yahoo) that precedes AdWords by several years and used to be the leader of the industry. The other thing that does not give me too much confidence: the CPCs are, in my mind, outrageous. This simply means that they won't hold for a long time. At some point in time former Overture advertisers will learn that there is an alternative (cheaper, too) way - AdWords and flee. On the other hand, the talks about lack of advertisers, although sound reasonable, may not have too much facts behind them. After all, aside from frustratingly large amount of PSA-like ads, the ad unit is almost always filled with ads, and they only need four at a time 'cause the multiple ad units are filled with the same repeated ads. Well, maybe that's the key to the low CTR - same repeated ads - I did not figure it out, but I'm afraid there is something fundamentally wrong with YPN hence extremely low CTR.
Well, their ad gathering process, so to speak, is not beta at all. They just bought Overture not long ago with its existing pool of advertisers. It's just the publisher's interface that's beta. So I don't see how that would affect relevancy of the ads. And yes, relevancy leaves a lot of room for improvement.