Doesn't look like that editors at YPN Blog has their focus really on YPN or they just don't have YPN related things to post on YPNBlog. Half of posts on YPN Blog are not directly related to YPN. Why annoy readers who wants to read about YPN?
How do you relate these to YPN. http://ypnblog.com/blog/2006/05/08/whats-up-in-the-y-blogosphere/ http://ypnblog.com/blog/2006/05/05/matchmaker-matchmaker/ http://ypnblog.com/blog/2006/05/04/cool-cooler-or-coolest/ http://ypnblog.com/blog/2006/05/04/think-inside-the-box/ I expect YPN Blog to be focused on YPN. Out of 10 entries on first page, 4 are unrelated to YPN, 1 is maintainance announcement.
All together, I have found useful information that has helped me as a publisher, or would be considered useful information to a publisher. "About the Blog This blog is Yahoo! Publisher Network’s resource for publishers, by publishers. Here, you’ll find not only what you might expect from a product-focused industry blog—the latest on issues, new releases, hacks and tips—but also in-depth how-to’s, publisher interviews, industry trends, links to articles and other news and information you can use. You will also, we think, find a community that will help you to learn how to be a more successful and profitable publisher." http://ypnblog.com/blog/about/