In my new area, I miss Tesco actually, and between Sainsbury's and Waitrose I choose Sainsbury's because I remember going there with my mum when I was a kid (and it's cheaper and I can walk home from there), Waitrose is just, well I don't like it and I send my GF to buy those rare things such as figs if we need them. Back to the subject, I would say that bravery might not be the right word, but if it is, you might be a good candidate for the SAS, if you want to change job of course.