My friend finally made a half-decent video! It would be appreciated if you can check out the video/channel and give some feedback in the comments to help send him in the right direction! Thank you! youtube.com/watch?v=yuCdu43MQRE
Has he considered offering video creation service to other business which are unable to do it themselves for promotion on video sharing websites like this one?
He has a good voice for such things but he needs to up his game by making sure that the audio is timed correctly and making having an intro and outro with some calls for actions like leave a like, subscribe share and comment. Only these actions will make his video to be listed higher than others. Otherwise it's good stuff.