"YouTube is making the first steps in the renting movies online business, by launching on January 22 a service that will initially make available five films. YouTube will initially provide for rental only five films, which participated in 2009 and 2010 at the Sundance festival. In the first phase, this service will only be available in the United States. Responsible from the film industry in the U.S. believes that the YouTube's action for renting films online could be the first step for launching other payed services, such as "pay-per-view"." --pulled this off a uk forum