YouTube Pay Per Click is here

Discussion in 'General Marketing' started by mayalon, Nov 13, 2008.

  1. #1
    I didn't see anyone talking about it, so I figured I would post to help others like you have helped me over the years....

    Want traffic to your YouTube videos? YouTube.com just started offering pay per click videos. It operates the same way as Google adwords, where you pay YouTube a few cents for each click on your videos for related keyword searches. Since this is brand new, the cost is very low. You might want to promote some of your videos if there is a budget for it and then measure the results. More details here:

    https://ads.youtube.com/
     
    mayalon, Nov 13, 2008 IP
  2. jehnidiah

    jehnidiah Active Member

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    #2
    Thanks for the heads up!
     
    jehnidiah, Nov 13, 2008 IP
  3. kidsnscience

    kidsnscience Banned

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    #3
    thanks for information sharing
     
    kidsnscience, Nov 13, 2008 IP
  4. scubita

    scubita Peon

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    #4
    Thanks mate, will try it later on. Looks promising.
     
    scubita, Nov 13, 2008 IP
  5. RBseatown

    RBseatown Greenhorn

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    #5
    This looks really interesting. I'm going to have to let other people take a run at it first since I don't have that much experience with ppc yet.
     
    RBseatown, Nov 13, 2008 IP
  6. rolf

    rolf Active Member

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    #6
    Thanks, I tried and I got this message:

    Currency must be USD

    Although conversion is another matter. I know that users rarely click links or visit sites from videos. Something like 2 - 5% only.
     
    rolf, Nov 13, 2008 IP
  7. mayalon

    mayalon Active Member

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    #7
    I'll have to respectfully disagree on your conversion thoughts. Here is a quote from today's LA Times when talking about YouTube's pay per click program:

    "And no one could beat the prices, which are sure to go up as the system is opened to the public. Since he had no competition, Gibbs said, he got popular keywords such as " iPhone" for 10 cents a click, a bargain compared with tens of thousands of dollars to place a video on YouTube's home page.

    "Anyone can upload a video to YouTube, but what's difficult is getting your video to rise above the clutter," Gibbs said. "A lot of eyeballs have seen our videos. It has been a very effective way to get exposure."

    Fox Searchlight Pictures used the sponsored video program and other tactics to promote the release of " Choke," driving nearly 2 million views to the film's trailer in six weeks on YouTube, said Daina Middleton, senior vice president of Moxie Interactive, the studio's digital marketing agency.

    Research firm EMarketer Inc. estimates that U.S. advertisers will spend $5.8 billion on video ads in 2013, up from $505 million this year. Investment bank Piper Jaffray found that the number of videos with ads on YouTube is already increasing and that YouTube appears to be suffering less from the economy-related ad slowdown than others. Investment bank Collins Stewart predicts YouTube's revenue will double next year to about $400 million."

    This is way bigger than you think.
     
    mayalon, Nov 13, 2008 IP
  8. petermc

    petermc Peon

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    #8
    Great call will be looking into this for sure
     
    petermc, Nov 13, 2008 IP
  9. cashmachine101

    cashmachine101 Peon

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    #9
    Cheers for the heads-up.
     
    cashmachine101, Nov 13, 2008 IP
  10. Credit Hammer

    Credit Hammer Peon

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    #10
    What do you mean by less expensive any particulars yet?
     
    Credit Hammer, Nov 13, 2008 IP
  11. Gallito

    Gallito Peon

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    #11
    I don't think I would trust the youtube crowd to result in good conversions, but thanks for the heads up.
     
    Gallito, Nov 13, 2008 IP