May 15, 2008 YouTube Adds Demographics Tab to Analytics Tools Posted by Zachary Rodgers at May 15, 2008 2:14 PM YouTube has added a demographics tab to its Insight analytics platform for video uploaders. The feature makes it easy for creators to break down viewer patterns by age, gender or a combination of the two. The data come from birthday and gender data people are asked to share when they set up YouTube accounts. The feature addition was announced in a SEO blog post today. That post also notes many creators are altering their upload schedules based on learnings from the analytics tools, including insights about exactly when users are tuning in. In previous conversations with marketers, ClickZ learned that many agencies have used the platform to glean some new insights from old videos.
Old news, youtube has been doing this for months. March 26, 2008 youtube dot com/blog?entry=IRJjhiDz6RU And before this, youtube has been offering "insight" for their partner members. So if you were a partner member, could could have been using this tool for several months.