Your Whole SEO Doctrine Was A LIE! Google on Link Building

I just want to share with you the truth about link building. Everyone in this forum obviously knows how links work so there's no need of explaining. Links can only be built either naturally or artificially. And when links are built artificially whether by so called white hat link building, manual link building, etc., it is downright BAD BAD BAD! Proof here: https://support.google.com/webmasters/answer/66356?hl=en. It is clearly stated that building a link in order to manipulate rankings is a violation.

Don't listen to the bullshit that some overrated SEO experts/gurus/ninjas/whatever-you-call-them would claim. That in order to not get penalized, you should build WHITE HAT links because they are Panda/Penguin friendly, blah blah blah... There is no such thing as white, black, gray, or whatever color the hat is link building. Building link manually or using an automated system is a sin against the almighty Google.

I'm not mad or anything. I just want to share this piece of info from a friend to remind my fellowmen in the SEO industry. For me, there are three paths in SEO: the easy, medium and hard route.

Whichever road you take will/can/may lead to success, but make sure you're always on top. Work smart and hard and make sure your dodge rate is high enough to avoid getting bitch slapped!

 

With Google's incremental changes over the past few years, I'm contemplating a new strategy. I'm going to prioritize a direct email emphasis. My website is in the religious sector, and there are literally tens of thousands of churches and pastors (with email addresses publicly listed on the web) that are entirely in my "niche" — therefore relevant to the content my site offers. I've done this at a minor level in the past and have built up a pretty good amount of direct return traffic from religious leaders. I'm going to increase my efforts to reach my relevant niche directly via email and stop chasing Google's algorithm.

 

That is one great strategy their. Yes, chasing Google's algorithm is a waste of time, nevertheless, I still want to know how it works because it would be beneficial for my websites in the current and will enable me to shield them in the future.

 

Google itself is a business and they need revenue to sustain their operation. If everyone is doing SEO, who is going to pay for the ads?

That's why they come up with lots of "guideline" that threaten people not to do SEO.

And also they will only tell you a part of the whole picture and never say how to build white hat links where most SEO will know this what makes your site rank top in Google!!!

So talking about their guidelines, I will say this is only half the truth.

 

revopuno, this is what happens when people interpret Google's - or an SEO professional's - words literally.
On the one hand, any link you build while being aware of the fact is "illegal".
On the other hand, Google's rankings system is still flawed and leaves room for spam.
So, as long as it's flawed, websites that want exposure, will need to take the matter in their own hands. That is, they will need to beat the spammer at their own game.
I really feel for agencies and high-profile consultants who can't really use the same methods the remaining black-hats are using, but still need to rank sites somehow and to deliver results.
The day google levels the playing field as they promised, I will take off all my hats (black, white and whatever).
But because it still remained unleveled... well, you know the rest.

 

That's funny, because I have a few different sites that all rank on the first page of google and I do exactly what you warn people about. I feel like you should be standing on a street corner waving people down and screaming "the end is near". Don't believe everything google spoonfeeds you man. It's mostly a bunch of b.s. garbage. There will always be ways to counteract their newest updates. You just have to think outside of the box. You should try it sometime.

 

I like Your Answer Dude You Are Right

 

I just want to make clear.. I am not a Google fan, employee, preacher or whatever you call it. I use black hat or any hat known to man. I even work as an SEO consultant or whatever you like to call a person who gets his killing through Search Engine Optimization. I also build links like you do.

All I am saying in this post is that any type of hat you're using is downright illegal to Google. You must have not read the last part of the post.

Now before judging me... read this part: Thank you!

P.S. I don't believe everything that Google has written in their Guidelines. Also, please read an entire post before commenting. Think before you click. Seriously man, learn some Netiquette!

 

I didn't know adding links in an infographic or service was considered black hat by Google, guess that's something to avoid now.

 

Google itself is a doctrine

There are certain factors that are big NO-NO's, especially for new websites, you can't go spam 20,000 links per day, that have no value. That's when google will slap you.

On a different note, all you need is to have a strong linking strategy (3-way), reciprocal, social media, in-content, homepage, sitewide. Make it look natural.

Ok I'll put it simpler - take a look at http://www.wisegeek.com/, the websites gets huge traffic from the search engines.

Analyze their SEO and you'll learn SEO in about an hour or at most 24 hours ;-)

I don't recall anyone mentioning on-site optimization (I mean if you're copy/pasting content that brings no value, if you're not optimizing you H tags, titles, descriptions, etc you're most likely to waste your time.

 

THIS! Anybody who buys 20k links for 5$ from a pakistani or indian self-appointed SEO expert on fiverr, should simply learn on the hard way what google thinks about it. Don´t get me wrong... I am not a racist or so but I always have to laugh when I see people from that areas offerings SEO techniques from the stone age. It gets even more funny if those people start to write articles about SEO. Always amusing but anyhow sad that people still run in this trap.

 

...and of course with the same anchor text for those links. LOL!

 

Yea LOL. Good point. Funny enough that there are still people who think that google could not find out that this looks artificial.

 

There are better Fiverr gigs that specify the seller is MANUALLY creating the links in low numbers, using high PR sites and varied anchors. We shouldn't lump all gigs in the same Pakistani lap.

 

You are right. But we took the example of 20k backlinks. Nobody would do that manually. But other than that, you are right. It´s rare but I had a few decent gigs there too in the past.

 

I have observed one thing that all sites which are ranking well in Google have gone for PPC advertisement escpecially where competition is tough.

I think with frequent updates Google wants all Seo to go for PPC so that it can have huge revenue.

 

I complete agree with you Revopuno. Google is very strict about link building and is in favor of genuine link building practices, also called white hat seo. It is highly recommended to practice good link building ways like article submission, affiliate marketing, PPC and more.

 

I feel that when clients pay me hundreds of dollars every month to increase their revenue, they do not care how it's done as long as they start generating income from it. They don't care what Google says, it's all just a big cat and mouse game in my eyes

 

@lurchy i totally agree with you!

 

So you say that link building is dead. Maybe...but how do you propose someone should get their site ranking higher. Sit around and hope his/her great content will compel people to link to it on their own (organically)? Many new website owners will be sitting around for years wondering why nobody is finding their awesome site and linking to it.