I am curious what some of you think should be done to this site: http://www.e-cryo.com/ to improve SE rankings.
Create sitemap of your site and put it on your site then create xml sitemap for google and yahoo. Then you can put alt text on images on your site. Submit you site on major search engines and directories which have high Page rank. If possible then create some content which contains your targeted keyphrases and last create article and submit it on article site. By this you can definitely improve you ranking on net as well as search engines.
Yours is written in asp.Net Too bad I'm not familiar with .net but I understand there may be some kind of rewrite for .net Try getting the URLs to look like static urls.
Thanks for your input. I was also thinking that the site's naviagation needs an overhaul...anyone have thoughts on this?