Your Profile Facebook Picture. 　 Your profile picture on your page is highly important, because it gives your clients an idea of who you are. Your picture should be clear and should feature you happy with friends, and family members. You want potential clients to see you as a person and not as a business. When you do friend requests, try to introduce yourself as a nice person or a helpful member rather than somebody who is trying to increase numbers or looking for personal reputation. 　 Keep in mind that social media sites are all about connecting with people from different walks of life, the more you help people out there with your content and daily posts, the easier it will become for you to make sales in the long run. 　 Remember. 　 People buy from people they LIKE, KNOW and TRUST. 　 If you make your potential customers like and trust you, you have good chances of making sales in the future. 　 Patience is another factor that you need to take into consideration, when you are interacting with potential customers in your niche. It might take some time for them to trust you, but that is ok. 　 You need to establish a good relationship with them first, before anything else happens between you and them. 　 Many people fail in business because they have not patience and they are too greedy when it comes to dealing with money. 　 That's sit for today. 　 I hope these short lines of information help you in your online career. 　 All the best.