Your PR plan: how to get bloggers to blog about your company

Discussion in 'General Marketing' started by meaghannf, Sep 11, 2008.

  1. #1
    Hi there, I'd love to draw again on the DP collective knowledge which I have found so useful in the past. I'd love to start getting some blog coverage on smaller, personal blogs but I'm not sure the best way to go about it. The few feelers I've sent out have been met with very cold responses about not blogging for companies. How do you get bloggers to blog about you? It's a much more complex than a good press release as media services expect PRs and bloggers generally don't.

    Any advice would be much appreciated!
     
    meaghannf, Sep 11, 2008 IP
  2. danimal62

    danimal62 Well-Known Member

    Messages:
    395
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    110
    #2
    Best Plan: Provide top quality content
    Okay Plan: Cause a stir... Be controversial
    Bad Plan: Tell bloggers they should blog about you because you think they should!
     
    danimal62, Sep 11, 2008 IP
  3. primeelite

    primeelite Peon

    Messages:
    1,825
    Likes Received:
    19
    Best Answers:
    0
    Trophy Points:
    0
    #3
    PR is a huge overlooked aspect of promoting websites. Just the other day a friend of mine got his website on a few local TV stations in a mid-major market and his traffic went up by about 85%.
     
    primeelite, Sep 11, 2008 IP
  4. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #4
    I'm actually an online PR specialist, so it's something I've dealt with a lot. As a matter of fact, I did an interview on my former PR blog with Darren Rowse where we both shared our thoughts on the topic of pitching bloggers - you may want to take a look at that for some ideas, or to see what you might be doing wrong: http://nakedpr.com/2008/05/06/darren-rowse-on-targeting-and-pitching-bloggers/
     
    jhmattern, Sep 11, 2008 IP
    meaghannf and Brandon Sheley like this.
  5. Tesseract

    Tesseract Peon

    Messages:
    79
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #5
    That is some good advice there jhmattern, thanks for sharing,
     
    Tesseract, Sep 11, 2008 IP
  6. tiger325

    tiger325 Peon

    Messages:
    853
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Its definetly about the content...update often
     
    tiger325, Sep 11, 2008 IP
  7. mentos

    mentos Prominent Member

    Messages:
    15,280
    Likes Received:
    473
    Best Answers:
    0
    Trophy Points:
    330
    #7
    Its easy dude.
    Many blogger especially the well known blogger have blogged about my blog.
    What is do is i paid them to blog about me
     
    mentos, Sep 11, 2008 IP
  8. Brandon Sheley

    Brandon Sheley Illustrious Member

    Messages:
    9,721
    Likes Received:
    612
    Best Answers:
    2
    Trophy Points:
    420
    #8
    how much would you say it cost on average?

    thanks
     
    Brandon Sheley, Sep 11, 2008 IP