It depends if your only concentrated on ad networks then no it dont matter, but if oyu want to sell you ad space publicly then yes it matters of course it does, If my site was #1 in alexa i bet I would have a line of advertisers
In concept Alexa and similar sites was a good idea. However, there are so many thousands of site owners that do nothing but spend hours and hours a day trying to get hits, that hits just don't matter. Other than maybe the top 10,000 in a particular country most sites breaking into the top 100,000 are people getting hits anyway they can get them. I see people using this site in every psychological way imaginable trying to get you to click their link so they can claim a unique. Most of these uniques that are getting people to the top 100,000 aren't staying 3 full seconds and they are being replaced with an all new unique everyday. In the end, the sponsors banner doesn't even get seen, just because he gets an impression doesn't mean it was even read, most people are blind to banners anyway, and the scramble for banner ads means most aren't even relevant to the site. What we have is thousands of irrelevant unpopular sites that will never make the 3 year cut constantly replacing each other in the top hundred thousand. This may sound like sour grapes but it's not. I make a good living with stable hits, exponential growth, relevant advertisers that my members support, and loyal members who support the site. I see lot's and lot's of sites in the top 100,000 that don't even make 50k a year. Much less 6 figures and up. JMHO
13 ?? 3month average: 253,004 1 week: 73,071 Yesterday: 61,249 Highest ever that I noticed was 48k. - I dont think Alexa is useful for anything more than selling Ad space.
I don't discuss my income but if I had 10,000 members I'd make six figures. If i had 30,000 or more members I'd make mid six figures. But, my site is very specific and requires ridiculous amounts of work. I'm by no means on cruise control. Besides, we sell ads, merchandise, and memberships. We have some adsense we've experimented with but dropping this month once we move to vboard.