I'm having some luck with a new campaign that I'm running. It is highly targeted to my target market areas. The campaign promotes a site that provides free services related to my consulting biz. Conversions through ad clicks and sales leads. This is a new campaign and site in general, so I've got little data to work with. Still creating + testing variations, etc. I'm wondering if anyone else on DP has put significant effort into geographically narrow campaign targeting, and what your results might have been. Looking forward to the discussion! -Ben
I target specific regions in the UK for one of my clients and there seems to be a certain correlation: The more specific the region, the higher the average CTR. It may even be a way forward for people wanting to target larger areas (Countries) to make a Campaign for each and every region to then compare previous stats.