My site targets one of the premium keywords in the high paying keywords niche and even then I get very low cpc, sometimes lesser than 0.05 My eCPM is also very low ( around 1.54 ) Can people share their insights on this Whats the average eCPM that you get on your site?
Your low eCPM could be low due to a low CTR caused by poor ad placement or you are in a niche that doesn't result in high CTR even with good ad placement. I have two high traffic sites with similar ad placement. Site one makes 7c a click Site two makes 10c a click Just looked at AdSense impressions for this year and they are almost identical (over one million each). Even thought they both have a similar ad placement, almost identical traffic and site one makes 30% less money per click, site 1 has made 3 times what site 2 has made this year! This is due to CTR on site 2, no matter what I've done I can't get it to increase significantly! Last month I doubled site 1s CTR (almost 6% now) but similar changes didn't work on site 2 (although site 1 is easier to work with as runs WordPress, so they aren't identical). Looking at just this months info the CTR is SIGNIFICANTLY different now, site one has 5-6 times more clicks than site two! The small changes due to not running WordPress on site two would not account for this big difference, so it's down to a traffic type that visitors don't click on AdSense. My main point is eCPM is not a useful variable without further details, you'd be better posting the URL to your site and asking if there's any suggested improvements on placement. I thought I was doing great with AdSense placement etc..., but after reading what others have said at DP decided to test a few things out and CTR doubled on that site. David Law
thanks for the info @ David... I will experiment with better ad placements .. the ctr is about 1 % .. Will try to increase that
Mines much lower then any of yours. But since i started a new site i have gotten $16 from 8 clicks. I have no idea what i've done but it must be good,
eCPM is just under a $1.00 but CTR is horrible! Like 0.07% !! It's good that I get an average of about 50 cents per click though.
Pick topics people like reading about I guess Most text-ads are 50c-$2 a click, image ads and skyscrapers are only a few cents usually, video ads are pretty much 10-15c all the time. Edit: 50c all and good. But *how* do you get people to click them - I don't mean asking for them to, I mean why is one site getting a CTR of 5% and another 0.05% ... my ads are in plain sight. 0.07% CTR is shocking.
I've got some sites that average above $50 per eCPM. It's a combination of high CTRs and high paying clicks. If you've already invested in your niche, you can still work on your CTR. Try writing the sorts of articles that go hand and hand with people wanting to click ads. I.e. after reading a "how to install a..." or a "such-and-such review" a visitor may be primed to purchase that item and naturally click on the ad at the end of the article.
Is http://happening-now.com/ the site you have a low CTR on? If so I can say without a doubt the problem is placement. I made a post at http://www.45-year-old-millionaire.co.uk/doubled-my-adsense-ctr.html about how I doubled the CTR of a site of mine through better ad placement. I removed borders from my ads that increased CTR by around 1%. I then changed the layout (the original image is what Google had on a page explaining where people tend to click, red hot, white cold click areas) from- to And over night the CTR of that site (with 5-6K impressions a day) doubled (it was actually more than double). Looking at CTR from 17th June (when I made the second change) to 7th July (today) the CTR averages at double what it was before the second change. In May 2008 I only had 7 days where the CTR of this site was above 3%, with an average of around 2.7%. The average now is more than 3% higher than the May CTR, more than double the starting May CTR from just two small changes. Removing borders = ~1% CTR increase. Changing the placement as shown in the images = ~2% CTR increase. My starting point of around 2.7% wasn't bad (I thought the site was doing well). I had AD1 in the right place, but AD2 was wrong (AD3 not that important for my template setups). Looking at your site your ads are not in hot click areas and the ad sizes are not optimal. I find the larger ad sizes work best, but if I look at AD1 (in the image above) a 336x280 ad unit would be too big, so I used 250x250 (I get a lot of clicks here). The sidebar ad I've used the best size for a sidebar ad 160x600, (that's AD2) in May I had it in the wrong place, now it's on the left near the top (another great click place). Your only above the fold ad is one of those small ones (terrible CTR from them) and it's to the far right (not good). For a quick change try putting your sidebar ad on your first right menu right at the top and see how it increases CTR. I bet that one small change will make a difference. David Law
I do have few blogs and i found that those blog with low traffic an high CTR having a higher eCPM ($3.75) compare to those blog with high traffic and lower CTR (eCPM=$1.21)