Here ( http://www.virtual-voyage.com/hh/index.htm ) I've begun the basic design of our new ecommerce site. I would really appreciate your feedback on a few issues. Please recognize that this is a very early draft and only has placement text and no images. I don't wish to proceed further if I'm going in the wrong direction. The primary products are hookah water pipes from the middle east with an average price of $60.00. The primary market is 20-40 years old with a focus on college students. 1) First impressions? 2) The colors? 3) The navigation? 4) Do you think I should go with the typical white background for the main content area? I like the usability and look of block color, but I'm afraid this may drive away customers? 5) Advise or comments? 6) Thank you for your help!