Many companies have a strapline that adds a company message or marketing statement or lists a service. Do you think TAG line or base line is good with logo? Text based logo designs are usually preferred by large companies. Companies that have already built a brand or that have so much marketing spend behind the brand that the logo itself does not need to have any specific meanings or symbolism. example : MICROSOFT Which type is your choice or preference? Iconic/Emblem Style Logo OR Text based logo design Colour science is the study of colours and the impact they can have on our everyday lives. Colours can drive our emotions positively and negatively. Do you like bi-color or multicolors in your LOGO?