I use Google Search Console to find what keywords are drawing traffic to my webpages. Then I create relevant internal links from other related webpages in my website to those pages that I'm checking on GSC.
Personally, I've found the combination of curated lists and bottom of the funnel keywords to be the best strategy in terms of traffic and user acquisition this year. The startup I work for has gotten a ton of traffic from targeting these high traffic, low competition niche keywords and building curated lists around them.Riding the wave of trending queries has been huge for us too. Last year, we snagged some featured snippet spots for some trending queries and still outrank big name publishers like TechCrunch, ARS Technica, and Wired UK—pretty cool for a content marketing team of one!
I have my own link building cheat sheet in which I have a bunch of easy to grab links. I think creating like 3 good videos and posting them on every video sharing platform is another easy win. For on-page optimization I just look up the top 5 competitors for that keyword.
Technical SEO: Optimizing website structure, crawlability, indexing, and schema markup to make it easier for search engines to understand and rank your content. Local SEO: Optimizing your online presence for local searches by creating local business listings, optimizing Google My Business profile, and obtaining local citations. These techniques are effective because they focus on providing value to users, improving website visibility, and aligning with search engine algorithms' ranking factors. However, the effectiveness of each technique may vary depending on factors such as website niche, competition, and search engine algorithm updates.
You must have long-term patience for a good seo work. And content is king. Writing good content is always important.
I would like to suggest that the best SEO technique is good website structure, proper on-page optimization, and quality link building. This is the most basic and powerful way we can do good SEO for the website.
If you focus on writing great content (useful, helpful, and shareable), then you really don´t need to worry about SEO too much. If people love your content, they will naturally link to it and share it on social sites. This gives you automatic backlinks over time. All you need to focus on is giving people the best answers to their questions.
In my experience user engagement is very important and really makes a difference. So I always try to write good content for related search term/keyword.
For search engine optimization (SEO), I recommend focusing on creating high-quality content, optimizing keywords, and improving technical aspects of your site, such as loading speed. It's also beneficial to build backlinks from authoritative sources and maintain an active presence on social media.
"My best SEO techniques include: Keyword research: Identifying relevant keywords that align with your target audience's search intent. Content creation: Producing high-quality, informative content that provides value to your readers. On-page optimization: Optimizing your website's content, structure, and metadata for search engines. Technical SEO: Ensuring your website is technically sound and easy for search engines to crawl and index. Backlink building: Acquiring high-quality backlinks from reputable websites. Analytics tracking: Monitoring your website's performance and making data-driven improvements.
Keyword Research: This is the foundation of SEO. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with good search volume and low competition. Focus on long-tail keywords, which are more specific and less competitive, making it easier to rank for them. On-Page SEO: Ensure that your content is optimized for both users and search engines. This includes: Using your target keyword in the title, URL, and throughout the content (but don’t overstuff). Adding internal links to other pages on your site to help search engines crawl your content better. Using header tags (H1, H2, etc.) for better structure and readability. Optimizing images with proper alt tags and file sizes to improve loading speed. Content Quality: Google prioritizes content that provides real value. Write in-depth, well-researched articles that answer your audience’s questions. Use multimedia (images, videos, infographics) to make your content more engaging and informative. Mobile Optimization: With mobile-first indexing, it’s essential to have a mobile-optimized website. Make sure your site loads quickly on mobile devices and that the design is responsive. Backlinks: High-quality backlinks from reputable sites are still one of the most important ranking factors. Focus on earning natural backlinks by creating shareable content, writing guest posts, or reaching out to relevant sites for collaborations. Technical SEO: Ensure your website is easily crawlable by search engines. Some key aspects include: Having an XML sitemap. Fixing any broken links. Implementing structured data (schema markup). Ensuring fast page load times (use tools like Google PageSpeed Insights to analyze and improve speed). Local SEO: If you have a local business, optimizing for local SEO is a must. Set up and optimize your Google My Business profile, get reviews, and ensure your Name, Address, and Phone number (NAP) are consistent across all directories and platforms. User Experience (UX): Google takes user experience into account. A website that is easy to navigate, has a clean design, and provides a good overall experience can help improve rankings. Focus on reducing bounce rates and improving time spent on your site. Social Signals: While social media doesn’t directly impact SEO, social signals like likes, shares, and comments can indirectly help with rankings by driving traffic to your site and increasing brand visibility. Regularly Update Content: Search engines love fresh content. Make it a habit to revisit and update older blog posts with new information, optimized keywords, and refreshed content to keep them relevant and ranking.