Hi, I am doing some research and would love your input. If you could ask an absolute expert questions on Adwords what would they be? Thanks,
If I could ask only one it'll be "how come Google doesn't have a tool in place to detect when a long term customer mistakenly uses an excessive CPC value?" I ask because I did that recently and got ripped off pretty bad. I guess that's where they make their money and their system's nothing but a robot that does what it's programmed to do.
How to get a good CTR? Deppending what your product is(if clickbank), "what is a good Hop to sale ratio?" That way you will know if your product is even worth persuing. Obviosly if your ad cost exceeds your commission you probably need to dump the product and swicth to another(maybe even a new niche), assuming that you have a good CTR and HOP to sale rate.
I would love to know the exact formula used to determine quality score. If you know that, you know what to concentrate the most on in designing a website. it is their biggest secret you know.